To simply copy and paste other peoples previous works onto your web-page will do nothing to elevate the status of your site and in most instances will lead to the removal of your domain in the search engine results. Consistent updates that provide new insights into your area of interest can really give a boost to your following. When you do update your site with new information, pages, blog posts or pictures make sure to post it on your Facebook page and tweet it your followers. Social media is great way to spread topical information to interested surfers.
Try to stay on topic and focus on one area at a time, if you do need to showcase different themes or products in the same place make sure to provide separate category pages for easy navigation. Well organized web pages will greatly increase visitor experience while also allowing more opportunities for back links to your content. With great information and interesting articles getting links back from other websites can come with little to no effort on your part. People love to share information, all you have to do is offer them quality content and let them take care of the rest.
Providing personal or company history is another great way to ensure that your content is original and unique. Sharing past experiences, recounting business triumphs and follies, previously successful marketing techniques and even company picnic stories are all great sources for generating interesting and most importantly unique website copy.
Without unique web content your site has no chance of standing out from the millions of other websites out there today. The amount of content creation that happens daily is staggering and unless you are willing to put forth the effort and try to compete with quality writing, interesting images and accurate information you will most likely drown in an ocean of abandoned and forgotten websites.
More information regarding unique content can be found here.