No matter how digital our world becomes, brochures remain a powerful and invaluable tool in any marketing arsenal. Whether you’re running a booth at a trade show, driving business to your new fashion boutique, or trying to bolster your real estate enterprise, brochures can quickly turn curious onlookers into loyal clients. But not all brochures are created equal. At Coalition Technologies, our professional Los Angeles brochure designers understand what it takes to make the most solid impression every single time. If you’re interested in incorporating high-quality brochures into your own marketing strategy, it’s important to understand the fundamentals.
There are three important factors that go into a great brochure: design, content, and relevance. If you can master all of these key ingredients, your brochures are sure to benefit your enterprise in a big way. However, if you fall short in even one of these areas, you may be wasting money on brochures that fail to reach even a fraction of their true potential. So let’s take a look at these important factors individually:
Design
This one goes without saying. An eye-catching design is paramount because that first impression is what drives people to pick up your brochure in the first place. Depending on your budget constraints, you will want to strive for high-definition images and/or designs, accompanied by plenty of contrasting vibrant colors. Be careful about clashing color schemes. For instance, if you have purple letters against a black background, the whole layout will be difficult to read and generally unappealing. Use designs and images that reflect your overall brand while being pleasing to the eye.
Content
You’ve heard the acronym K.I.S.S., or “Keep it Simple, Stupid.” When it comes to content, you want to say as much as you can in as few words as possible. Highlight the key points that are most appealing to your target audience, and be succinct about it. Don’t get swept up in long-winded narratives, or you will lose a considerable percentage of your readership early on. Emphasize what matters, offer enticing deals (if applicable to your brochure), keep it positive, and include calls to action (“Visit our website,” “Buy now,” “Take advantage of this great deal while it lasts”).
Relevance
Your content and design should be tailored to your particular audience. For instance, if you’re selling luxury homes on the beach, your approach will be far different than if you’re promoting a rock music festival in the desert. It’s important to keep your core audience at the forefront of every creative decision you make, from the colors to the typeface to the emphasized message. For this, you’re going to need to employ a bit of marketing and branding savvy.
Coalition Technologies – Los Angeles Brochure Designers
If you’re looking to achieve brochures that are visually stunning and highly persuasive, the Los Angeles brochure designers at Coalition Technologies can help. Our expert marketers and industry-leading graphic designers work together to create the kinds of brochures that are guaranteed to convert. To learn more, call us for a free quote at 1-310-827-3890. Let’s make some brochures.
