Magento is one of the leading shopping cart platforms today, perhaps because the Magento team shares a strong, unified vision. From the CEO to the development team, from the designers to the project managers, everyone is committed to making Magento the best open source eCommerce solution on the web. Magento began as a simple web design and development firm in the early 2000s, when CEO Roy Rubin became frustrated by the poor quality of open source eCommerce. As a result of this frustration, he set out to reinvent the ways in which shopping cart platforms are built and managed.
Ever since 2008, Magento has strived to be the best, and the company works hard to keep its client success rate as close to 100% as possible. All Magento employees understand and respect this goal, and are committed to achieving this goal with each new day. I think it’s absolutely crucial that every new small business have this same ethic.
Search engine optimization (SEO) is all about language, and at its core, it’s about finding and integrating the right words. Targeting keywords may seem complicated, but the core of the idea is quite simple: find the words that people use. If your business is knee-deep in content creation, it’s necessary to ensure a high quality of content. However, as great as your content may be, users will only be able to find it if appears in their Google or Bing search results.
In short, you need to find the words that people use. For instance, if you run a business that sells Halloween cooking products, your site content must include widely-searched terms relating to Halloween. There are several tools to help you target the smartest keywords, such as Google Trends and the Google AdWords Tool. If you enter a phrase, like “Halloween recipes,” into the search field in Google Trends, you can see how many people are searching for the phrase, and you can even see geographical information about where the search results are concentrated.
If you analyze the phrase using the Google AdWords Keyword Tool, you can view lists of recommended similar keywords and gain a fuller understanding of the terms related to your target industry or market. You can focus on global monthly search results or local monthly search results. The key is to target those words and phrases that have a low level of competition and a high number of global search results, meaning that the phrase is widely searched but not widely used by your competitors.
Long Tail Keywords
Choosing the right keywords is absolutely crucial. If you continuously find high levels of competition for each word that you research, try adding another descriptor to it. Longer keywords are known as “long tail keywords,” and are typically easier to rank for. For instance, instead of trying to rank for “Halloween recipes,” try “Halloween pumpkin recipes.”
Once you have your keywords, you must integrate them into your site content in a natural—non-forced—way. You need to use finesse. Make the content interesting, and make it original. Don’t overuse the keyword, or readers and search engine crawlers will think that you’re just keyword stuffing. Write the content as you would from a user’s perspective. Make it informative, make it interesting and make sure it conveys the vision of the business. Then refer back to your keyword research and find the sweet spots where you can inject your new keywords. Remember, you want interactive site users, not passive readers. Think of SEO as the flavor to your content, and you’ll be well on your way to success.