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BigCommerce SEO Experts Weigh In On Best Practices

Skeptics have proclaimed the end of SEO since the beginning. The truth is that SEO isn’t just alive and kicking – it’s thriving. Just because the SEO landscape has changed, doesn’t mean it’s gone.

Search engine optimization is an ever-evolving entity, and what worked last year doesn’t always work this one. Today’s BigCommerce SEO experts recognize the importance of continually updating their strategies to stay ahead of the curve.

We’re Certified BigCommerce Partners

We’re proud to be certified BigCommerce partners. We’ve been using BigCommerce since its very early days, and today we can confidently call ourselves true SEO experts. Numerous successes with companies of many sizes and industries have shown that what we do definitively works. So, let’s analyze some data that shows the clear growth we provided for one of our BigCommerce clients, Trophy Outlet.

Trophy Outlet: Facts and Figures

We’ll start by taking a look at the most recent three months of our campaign for Trophy Outlet, an Iowa-based store that specializes in selling custom trophies and awards for a variety of competitions.

In August this past year, our team contributed to a 139% increase in sessions (2,804 vs. 1,173) between July 2016 and October 2015, the first month of Trophy Outlet’s campaign. Within this same window, there was also a 108% increase in transactions, (75 vs. 36).

Overall, since we implemented tracking on Trophy Outlet’s site when we began their campaign, there has been unprecedented organic traffic. This August was also the company’s best-performing month to date, with 3,985 organic sessions and $18,267.68 in organic revenue, a substantial increase compared with October 2015, in which the company reported revenue earnings at just $5,716.45.

As you can clearly see, our skilled SEO experts in BigCommerce optimization have done a truly outstanding job helping this business to grow, and those numbers are only going to continue climbing. We encourage you to give us a call if you’d like further evidence that what we do works, and works extremely well.

Now, that we’ve analyzed just how effective a well-executed SEO campaign can be, let’s take a look at some of the best SEO practices for BigCommerce, according to today’s leading experts.

Hire a Content Creator

Unless you happen to be an exceptionally skilled writer and SEO specialist, you’re going to be better off seeking our professionally written content from experts in BigCommerce SEO. Not only does engaging content lead to sales, but optimized copy keeps your website ranking high on SERPS.

It’s not enough just to add robust content to your online store and call it a day. You need to be regularly adding relevant content to keep your online store fresh and exciting to both your customer base and Google’s algorithms. In the world of SEO, content always has been king, and it always will be. A blog is one of the easiest and most effective ways to keep your website updated with timely content.

Keep It Interesting

Quality content is worthless if it’s not presented in an appealing way. After all, you can have the most brilliant words, but nobody’s going to bother reading them if they’re written in neon green Comic Sans MS font. Today’s leading BigCommerce experts tend to also have other web development skills, so consider a website overhaul if yours isn’t quite as attractive as it could be.

Another way to improve sales and boost your SERP rankings is to add videos to your BigCommerce store. A simple video that shows and briefly describes the product makes it 53 times more likely that your website will reach the front page, according to BigCommerce SEO experts. It also increases the likelihood of your customers making a purchase by 81%.

Offer Product Reviews

Product reviews are great for a few reasons. First, they naturally tend to contain keyword combinations that improve search engine ranking, leading to organic traffic. It’s also a great way to generate regular content without doing any work. Reviews also improve customer trust, and according to experts in BigCommerce SEO, like Andrej Sarevski, one of our talented SEO technicians.

Andrej says, “Product reviews can improve sales dramatically. In order to encourage your customers to write a review after a purchase, you may want to offer a discount or a coupon code in exchange for their words. Not only does regularly incoming reviews keep your site’s content fresh search engine algorithms, but it also entices your customers to return for second purchases.”

Choose the Right SEO Company

Not all SEO agencies are the same. It’s important to partner with SEO experts who really know the ins and outs of the platform. As certified partners who have been with BigCommerce since the beginning, we have the experience needed to help your company succeed.

Because communication is the cornerstone of any successful business relationship, we make sure our dedicated customer support team is easily accessible. For a free consultation, give our team a call at (310) 827-3890, or send us a message online and we’ll be happy to get in touch via email. An SEO campaign can be the jumpstart your company needs to reach the top. Call us today to get started.

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