For International Women’s Day, we’re celebrating women all over the world who inspire us to be bold and create change. Here, we’ll highlight some of the amazing women we work with who have set themselves apart in competitive markets and witnessed great achievements over the years. These women motivate us all and remind us that success is measured by hard work, passion, and determination.
Buffy Simoni, president of Paper Mart, is well-acquainted with what it takes to run a successful business. In a recent interview with the Huffington Post, Simoni revealed that she is the 4th generation of her family to run Paper Mart. In fact, she grew up listening to her grandfather discussing operations and strategies with his partners!
Simoni is no stranger to the challenges of running a business—especially one that’s over 90 years old. She has discovered that, while it may be easy to shy away from tough choices, being bold and owning her decisions has proved successful. She believes in the importance of reaching out to both customers and employees in order to better understand opportunities for improvement—whether it’s product offerings, internal processes, or discovering innovative new markets to branch out to.
Over the last several years, Simoni has taken notice to how crowded the eCommerce market can be. Each store needs a unique way to jump into the market, and Paper Mart has been able to bridge that gap with exceptional customer service.
“What we do differently, and the reason our customers are so loyal, is that we provide excellent service, which customers don’t always find online. Our model of low prices and high-quality service has set us apart in our industry.” —Buffy Simoni
Sawako Yamauchi, owner and founder of Miki Miette, worked as a designer in mens and womenswear for 12 years. However, when she discovered that she was going to have a son, she was inspired to create something new in fashion industry, therefore changing the game. Yamauchi has created a children’s line that is fashionable, comfortable, and lovable.
Yamauchi’s bold choice has led to a very successful line. Miki Miette has sold in boutiques and department stores like Barneys New York and Nordstrom. Since launching, Miki Miette has grown in popularity and has recently opened a flagship store in Los Angeles!
Children’s clothing is an incredibly niche vertical market, as it specifically targets parents of young children. Yamauchi distinguishes her business with her intimate knowledge of what it takes to be a mother. She’s a mother designing for mothers, so she understands children’s clothing needs in a way only a few do.
Suzanne Dawson, co-founder of YUNI Beauty, has had a long career of success. She worked with Aveda as Vice President of Global Marketing and Innovation, at Murad as Chief Marketing Officer, and at OleHenriksen as President/Chief Executive Officer. Today, she is the Chief Officer at YogaWorks, Inc. and runs YUNI Beauty with her husband, Emmanuel Rey.
As with many industries, bodycare is one that’s overloaded with big names. Dawson made a bold decision to create a new market, targeting yogis and environmentally-conscious people alike. YUNI Beauty is the only store that provides mindful body, skin, and hair care, as well as beauty products that are natural, sustainable, and inspired by yoga.
Rebecca Fairbanks has been in digital marketing for nearly 10 years. With a background in integrated marketing communications, she got her start by delving into public relations and securing national press opportunities for musicians.
Branching out from public relations, she managed projects for web development, SEO, and PPC before settling into her role as Lead Digital Producer at Coalition Technologies. Working with her team allows her to do what she loves most: manage client campaigns to meet and exceed milestones.
Through her hard work, Fairbanks’ clients have witnessed huge improvements in traffic and revenue. Today, she continues to apply her managerial experience and tech expertise across all of our SEO clients. We’re proud to have her on our team, and we look forward to growing her success!
Competition for Clicks
eCommerce is a very competitive and crowded market. Each industry has so many different websites and stores that demand the attention of their target market and require their own set of innovative strategies.
Coalition Technologies has helped entrepreneurs develop their own techniques and strategies, and continues to welcome more revenue, organic traffic, and success.
Let us help you and your business today. Give us a call at (310) 907-5497 or email us at [email protected] to see what we can do for you.