The much-awaited release of ChatGPT 4 is finally here! Most people have been in awe for the past few months as ChatGPT 3.5 took the world by storm. ChatGPT 3.5, even though revolutionary, had plenty of drawbacks. ChatGPT 4 aims to improve on those limitations.
Perhaps the biggest update is that it is now multimodal, which means it can understand information from video, images, audio, and text. Previously ChatGPT could only understand text.
People Getting Creative With ChatGPT 4
As expected, people from different industries have experimented with and used this new AI technology in different ways.
- Since ChatGPT 4 can be used with other AI tools such as DALL·E 2, which generates images, some have created poems and even complex scripts.
- Another individual asked ChatGPT 4 to tell him the best business to start with $100. It recommended and assisted with creating an affiliate marketing website. It was a profitable endeavor within one day.
- Yet another user wrote down on paper a website he wanted to build and fed this image to the AI tool. It was able to create a functioning website as envisioned.
- Another exciting way that people are looking to use it is in trading and forex. Since the limitation of ChatGPT 3.5 having outdated data is no longer the case anymore, financial experts are looking to create trading bots.
- A company used GPT 4 to write code in a programming language they don’t even know. What would have otherwise taken days, took 10 minutes.
ChatGPT 4 and SEO
While it is quite obvious that ChatGPT 4 will, in one way or another, change how SEO works down the line, Google and other search engines are on alert and finding ways to ensure ranked content is not machine-generated. At the moment, Google and other 3rd party companies like Turnitin are able to detect AI-generated content and penalize you for it. The big question is, why would they do this if it reads so well?
There are many reasons why search engines would discourage the use of ChatGPT in writing and SEO. First, although ChatGPT 4 is multimodal, its learning is still linear. It follows a set of algorithms and does not deviate whatever the circumstance. Anyone who has worked on SEO and writing before understands that there are many unforeseen variables. Doctors, for example, have been experimenting with it to diagnose diseases.
Even though ChatGPT has shown a higher success rate in disease diagnosis, as evidence shows, it can get it wrong because of the data available. This is very similar to what would happen if you use ChatGPT 4 to analyze your site’s SEO or ask it to create content.
All Logic, No Creativity
It cannot rationalize. It takes related material and puts it together to give an answer. You cannot fault ChatGPT for this, as it was built on this very principle. But such a linear execution would not be very beneficial in SEO.
Because of its pre-programmed algorithm, ChatGPT has a language pattern. It can get very monotonous, and you can quickly tell that this is generated content. The program also finds it difficult to convey empathy and understand context.
Google also encourages direct and detailed answers. ChatGPT 4 can seem to go around in circles before giving you an answer. And sometimes, it will still not answer the question since it does not have the logic or information to come up with a solution because it lacks creativity.
Ethical Questions Around Creatives Work and ChatGPT
ChatGPT 4, in essence, collects intellectual property from across the web and records it. The information it collects took someone time and effort to research and create. On the other hand, other openAI tools like DALL·E 2 uses the style and technique of artists on the web to create images. The big question is, isn’t this a copyright issue? On the surface, it looks obvious that it is. However, with any new technology, there is a lot that is yet to be clearly defined. But what we do know at this point is that AI technology should be better understood before using it for content writing and SEO purposes.
Speak to a Coalition digital strategist today and make an effective plan to boost traffic to your site using content written by humans, for humans.