Comparing Hubspot’s Competitors

Hubspot is a well-known marketing automation platform that groups and automates digital marketing outlets through a single software program. This marketing and content management system is highly efficient and known for being among the top marketing programs available to businesses, but it can also be pricey for the average retailer or storefront.

The expensiveness of Hubspot may have you interested in discovering alternative marketing automation programs. Don’t worry: there’s a lot to choose from for marketing and content management solutions. We’re going to take a look at some notable Hubspot competitors. But first, here are the marketing capabilities that we think should be accessible in the program you select:

  • Blog and general content management
  • SEO management and customizability tools
  • Social media management and monitoring
  • Email marketing
  • Analytical capabilities (for collecting and measuring the content you put out there)

These marketing elements are essential to any business in the current competitive landscape. If you’d like to discuss your options with a SEO or digital marketing expert, contact us.

So, with those elements in mind, here are some common alternatives to Hubspot:


InfusionSoft is designed for small-scale businesses. It includes many of the same features Hubspot offers but, typically, at a more affordable price for small-scale use. The Hubspot competitor and marketing automation service includes email marketing with plenty of space for developing a contact list, landing pages, and analytical tools for each marketing channel you use.

InfusionSoft doesn’t offer web hosting, so it may be less attractive to retailers looking for a service that includes managing their website.


Hatchbuck offers many of the automation features that Hubspot promotes with a pricetag that should be appealing to smaller-scale businesses. Program navigation is simple and easy to understand, so users don’t have to be IT geniuses to figure out how to make everything function exactly to their liking.

A notable feature of Hatchbuck software is the ability to launch a digital campaign that is tailored to your customer base. In the world of CRM, designing a good campaign once and awhile never hurts.


X2Engine is a marketing automation service with a reputation for being able to manage whatever marketing tactic you want to automate. The pricetag is also favorable for smaller-sized outlets and the functionality is simple enough for the average local store owner.

Hubspot competitor X2Engine allows you to manage up to 50,000 (yes 50,000) contacts which is impressive for a service that seems to be fairly underground compared to Hubspot. Within this CRM base, you are also given the capabilities to design email campaigns and targeted or grouped content.

Find Out More

If you want to talk to an expert about which marketing automation service is right for you, you’re in the right place. We are seasoned professionals in the field of web marketing and SEO, and we can help you pick the perfect Hubspot competitor for your business. Contact us!

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