Demandware has gained quite a bit of traction among web-savvy businesses over the past few years. This cloud-based technology allows users to create and customize their own e-commerce websites, which can be accessed through multiple platforms, including mobile devices, tablets, laptop computers, and desktop computers. In order to use this software to its fullest potential, adopting a few SEO practices is highly recommended.
The Importance of SEO
SEO, or search engine optimization, helps your website to be seen. After all, you are not going to see much traffic if your site is on the eighth page of Google. The majority of web users click on results on the first page, so your goal should be to rank there when people search for keywords related to your business. Here at Coalition, we utilize legitimate, white-hat Demandware SEO techniques to help your website to rise to the top of the pile. Demandware in particular has a few quirks that may be holding your site back.
Clean Your URLs
Rather than using dynamic URLs that are created by the site’s database, you should use URLs that are clean, simple, and attractive. Don’t use parameters in static pages when possible, and try to avoid underscores and spaces in favor of dashes. For the sake of consistency, don’t capitalize letters in the URL, and be sure to include relevant keywords. Try to keep your URLs short and precise. A good rule of thumb is that the user should be able to guess which page they are on just by looking at the URL. Cleaning up your URLs helps with Demandware SEO, and it also makes your website easier on the eyes.
Get Rid of Duplicate Pages
Some Demandware users don’t realize that they have duplicate pages, which can cause problems. Each product should have just one page, which seems simple, but the problem is when a company has a multiple page for each product’s model, color, or other variation. Combining all of the variations of a product onto the same single page concentrates inbound links, which makes that product more likely to show up on a search engine. Your pages should be dense with all necessary content focused, rather than spreading out your link equity throughout multiple pages. Simplicity is often the best approach when it comes to Demandware SEO.
Hire Coalition Technologies
Hiring a knowledgeable SEO expert is the best way to ensure the best possible Demandware SEO performance. If you are not experienced in search engine optimization practices, it is all too easy to make critical errors. Here at Coalition Technologies, we have years of experience in web development, and we can make your e-commerce site more accessible and easier to use. Having a responsive website is essential these days, and our services ensure that each and every one of your customers has a positive experience. Give us a call at (310) 827-3890, and we will be more than happy to discuss your needs.