Great works of art inspire us artistically, intellectually and spiritually. That is why so many people want paintings and other pieces of art from the great masters in their home. If you are interested in buying original art by master painters such as Rembrandt, Picasso and Dali, you can find what you’re looking for at Galerie Michael — a seller of fine art located in Beverly Hills — and you don’t even have to visit the gallery in person.
Instead, you can look at photos of the art works using the new website that Coalition Technologies created for Galerie Michael. Galerie Michael had an outdated website that was difficult to update and poor at converting customer interest into sales. Serious art collectors frequently buy pieces of art on the internet, so reaching out to this segment of the target audience was a must. But before that could happen, some other matters needed be addressed.
Project Scope
Galerie Michael reached out to Coalition Technologies because their website was out of date, had a poor sales conversion rate, and was challenging to update. To fix these problems, Galerie Michael gave Digital Intersection full creative control over the website. We responded by creating an attractive new site that has a fresh homepage, an artist page, an artwork page and built-in WordPress capability, so the client can easily post its own content whenever it chooses.
Project Challenges
The primary challenge of the project was to create a website that worked better than old site for displaying artwork, making information about the artwork easier to manage on the back-end, and serving as a communication resource for prospective buyers and sales personnel. So far, some key web metrics indicate that the company’s personnel and customers are pleased with the new site.
For example, since the site was redesigned, its bounce rate — which is the number of people who leave a website after only viewing one page — has decreased, while the time that visitors spend on the website has increased. Perfecting a website using web development strategies and organic SEO techniques can take time to generate optimal results. The fact that the site is already experiencing improved performance is a sign of more good things to come.
New Business Partnership
Galerie Michael is so pleased with the initial results of its website that it has decided to partner with Coalition Technologies to add custom features that will help make the site the ultimate sales tool for the gallery’s staff. If necessary, we will perform A/B testing on the website to determine what type of page content and design options generate the best results for the target audience. In the end, Galerie Michael will indeed have the perfect website for both its customers and staff.
Need Help With Web Development?
If so, contact the experienced online marketing professionals at Coalition Technologies. We have worked with a variety of clients, from businesses that sell discounted bicycles to galleries that sell works of art that are worth millions. We will perform a free assessment of your website and recommend any web development strategies that would increase the site’s performance. To schedule a free consultation, call us today at (310) 827-3890, or use our contact form.