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How Important Is Domain Authority?


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Does Domain Authority matter? It’s a complicated question, and the answer might surprise you. To put it simply, Domain Authority is a useful tool for tracking the performance of your site, but it’s not the be-all and end-all of SEO like many people seem to believe. Christian Hilario, Lead SEO Analyst at Coalition Technologies, sums it up pretty well:

“Though not necessarily a metric used directly by Google, Domain Authority is one of the metrics SEOs use to gauge how well a domain will rank and how valuable it is. Having high DA means a domain has better chances of ranking higher than its lower-DA competitors.”

So yes, a site with a high Domain Authority score is more likely to rank high on SERPs, but there’s a lot more to the story.

What Is Domain Authority?

Domain Authority is a ranking score created by the SEO software company Moz. The scoring ranges from 1 to 100, and it helps you to better understand how well your site is optimized for Google.

For example, a site with a 100 score is much more likely to appear on the first page of search engine results pages, and a site with a 1 score probably won’t show up at all. So, how important is Domain Authority scoring? Actually… not as important as you might assume.

Relevant Sites Rank Higher

When it comes to hitting that elusive first page of Google, relevance matters more than your Domain Authority score. Your Domain Authority signifies that your site should rank high in Google, in theory. In practice, the relevance of your site tends to play a much larger role.

Google’s job is to make sure that when someone searches for information, they’re happy with the results they find. If someone is searching for apple juice and they get Apple computers, it doesn’t matter how masterfully optimized the Apple computer site may be.

woman typing on a laptop in a cafeSo, does Domain Authority matter at all? Domain Authority scores are great because they give you a tangible number that you can reference. And, SEO is extremely important, so naturally a high score is a highly desirable goal.

While you do want to keep an eye on your Domain Authority score, it’s also crucial that you focus on the intangible aspect of your site — its relevant content, quality, and usability. That’s what makes organic traffic click on your site and stay there.

Google’s algorithms notice high turnover rates, so if your traffic is constantly bouncing to the next site, your Domain Authority score has very little worth. Your goal should be to deliver pertinent content populated with relevant links and keywords so that your site ranks high because it delivers legitimate value to its visitors.

We Deliver Measurable Results

How important is Domain Authority? It’s just another tool in the box. Here at Coalition Technologies, we take a comprehensive, personalized approach to SEO that just works. We do more than just boost your Domain Authority. We help you create a relevant site that keeps visitors coming back while generating fresh traffic.

If your site isn’t performing as well as it could, our expert team can fix that. As a top-rated ecommerce agency, we work hard to keep our clients thrilled with our services, and that’s why we have a 99% client satisfaction rate. Call us at (310) 827-3890 or connect with us online, and we’ll be glad to explain in full detail how we can help your business to thrive.

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