Have you updated your site design in the last two or three years? Have you thought about the effect your site has on your visitors and whether it is helping or hurting your business? Have you thought about whether the design and feel of your website reflects the culture of your business? If your answer is yes to any of these questions, you’re well on your way. If it is no, then you’re in the same boat as countless business owners around the United States.
Most business owners haven’t given much thought to their own websites. And why should you? You’re busy enough running your business. However, the truth of the matter is that your web site design is just as crucial to your marketing strategy (and the ultimate success of your business) as exposure is with ads, SEO, and social media. Read on to find out what you can do about your web design and how you can boost your marketing efforts with the help of a Los Angeles custom web design firm.
Web Design Matters
As you’re probably well aware of, the Internet is a fast and busy place with fierce competition across every industry. Web users need only glance a few seconds at a website and decide whether they want to stay, or simply jump over to the next business in line that can attend to their needs. The design of your website is the first thing that potential customers are going to see when they find your online business. These first few seconds are crucial to catching the customer’s attention and keeping them on your site.
You should be asking yourself: do you have the relevant information immediately available to the customer? Is the information intelligently, cleanly, and efficiently organized? Are the visual aesthetics of your website compelling and fresh? Is your website usable for the average surfer and enjoyable to navigate? There are a lot of great websites out there. Unless your potential customer is set on buying your product alone, you run the risk of losing the customer to a competitor if you don’t immediately grab their attention. Our Los Angeles custom web design firm places a strong emphasis on these points with any type of website that we build.
Web Design as Marketing Strategy
An advanced search engine like Google has algorithms that keep track of every facet of a website when ranking the site in its organic search results. Search algorithms keep track of visitor traffic, inbound links, social media activity, time on your site, bounce rate, returning traffic, reviews, commentary, and much more. The quality of your web site is very much a part of this matrix of ranking points. Plus, the first thing potential customers are going to see are your landing pages and your home page when you link those to your paid aids and email campaigns. All of your marketing efforts lead back to your public face on the Internet: your webpage.
The more time people spend on your webpage and the more people link back to your webpage, the better off your search engine rankings. Plus, the quality and usability of your website ultimately goes a long way towards scoring conversions. If you don’t know much about web design, how do you compete with the top web designs on the Internet? Well, that’s where a professional Los Angeles custom web design firm comes in.
Hire a Professional Web Designer
There are a lot of great software platforms out there that you could use to plug in a site template and have a great-looking, fully functional website with little hassle. However, with a template, your site is not going to stand out, which is going to leave you vulnerable to competition that actually invests in their website. Building a custom website is the way to go, and luckily there is a thriving custom web design industry that you can tap into for that.
Coalition Technologies, a Los Angeles custom web design firm, has extensive experience building websites from scratch. Our web designers utilize the cutting edge in web design techniques to give you a website that looks great, feels great, and most of all reaches out and grabs the attention of your customers. Our professionals are expert marketers and SEO specialists, so we work all of that in when we build your site. We sit down with you and learn the ins and outs of your business, your business culture, and the overall concept you wish to express which represents your business so that we can build you a unique site that reflects the unique character of your business. So what are you waiting for? Give our Los Angeles custom web design firm a call at 1-888-993-7639 and get your free quote today.