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Magento Enterprise Developers: Getting the Most Out of Magento’s Enterprise Edition


Magento offers three ecommerce platforms: Go, Enterprise Edition (EE), and Community Edition (EE). Go is targeted at small businesses that need intuitive, easy-to-use shopping cart software. Enterprise Edition is geared toward midsize and large businesses that need a scalable, feature-rich platform for running a booming business. Community Edition is something between the two: an open source platform that can be developed into whatever a business needs.

Community Edition can be developed into a platform that provides similar capabilities to Enterprise Edition, but if you need the capabilities of the latter and need to open an online store quickly, choosing Enterprise Edition makes the most sense. However, before you start developing your website, it’s important to assess whether you have the experience and skills necessary to develop the capabilities of Enterprise Edition to your business’ advantage.


Benefits of Using a Magento Developer

Like all ecommerce platforms, Magento EE has its own programming and development requirements. If you wish to open a store quickly, outsourcing the programming and development of your site to a top Magento design, development, and marketing partner such as Coalition Technologies is smart choice. We will help you perfect the four aspects of your site that have the biggest impact on its success: design, development, SEO, and social media.


Design

In terms of design, Magento Enterprise Edition has a relatively high barrier to entry. If your business doesn’t staff designers who are familiar with Magento EE’s design tools, you can save time and money by outsourcing design to a Magento design partner. Magento offers tons of design themes, so you needn’t start the design process from scratch. However, having a design partner develop your business’ site will ensure it displays the utmost brand integrity.


Development

Magento Enterprise developers are experts at creating Enterprise Edition and Community Edition shopping cart software that integrate the right mixture of plug ins and custom features with core offerings to create dynamic ecommerce platforms that help businesses meet sales goals. Ecommerce platforms such as Magento are designed to give companies an automatic edge in the online marketplace, but the best results require a careful approach to development. 


SEO

The SEO strategies your website uses will largely determine how Google ranks it. Far from coming up with a one good set of keywords and not changing them, SEO requires continual keyword analysis and attention to emerging trends that affect SERP—there have been many in recent years. In addition to being Magento developers, Coalition technologies is also a certified Google marketing company, a claim not many Magento Enterprise developers can make.


Social Media

Because Google uses them to help determine the “authority” of a website, which is used to determine the page rank of the site, social media metrics play an important role in determining the Search Engine Results Position (SERP) of your Magento online store. Coalition Technologies has the expertise in Magento EE and social media to ensure they are aligned in a way that produces best results. Your social media campaigns will impact who visits your website.


Contact Us Today

Magento Enterprise is a scalable, feature-rich ecommerce platform that has helped many companies achieve their online sales goals, and then some. To develop a great website with the the platform—and to do it quickly—it helps to work with qualified Magento Enterprise developers such as Coalition Technologies. For more information about developing an Enterprise Edition website, call us today at, or click here to use our contact form.

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