Magento was released in 2008 and has since become one of the most popular eCommerce platforms in the world. One reason for the platform’s popularity is its ability to accommodate businesses of different sizes. Another reason for its popularity is that the platform allows businesses to implement their own SEO strategies to improve the search engine results position (SERP) of their Magento website. Below are six essential Magento Enterprise SEO strategies.
Work With a Magento Partner
Working with a Magento partner doesn’t qualify as an official SEO strategy, but it can make implementing the strategies below, among others, less time consuming and less fraught with guesswork. If you are looking for a Magento partner in the Los Angeles area, Coalition Technologies is an excellent choice. We are a certified Magento partner that will help you implement SEO strategies that are essential for reaching your online revenue goals.
Use Google Analytics
Google Analytics is a free, web-based program from Google that helps you identify the best keywords for what you sell, determine the web-based referral sources that deliver the most traffic to your store, see which of your store’s pages has the highest sales conversion rate, and much more. If you don’t have experience with Google Analytics, you can learn how to implement and operate the program by browsing through the Google Analytics website.
Create Descriptive Page Titles
After you have a good handle on how to use Google Analytics, you can use the program to identify the best keywords for what you sell, and use the keywords to create descriptive page titles that improve the SERP of your website. For example, if you sell athletic clothes, the keyword “athletic clothes” wouldn’t be very descriptive. A keyword such as “men’s baseball athletic clothes”, on the other hand, would be an example of a descriptive page title.
Use an XML Sitemap
Creating an XML sitemap for your Magento store provides a virtual roadmap of the website that search engines can use to crawl the content of the site. Thankfully, Magento has made creating a sitemap rather easy. Just use the following commands to set up an XML sitemap: Top Menu > Catalog > Google Sitemap. After you decide which pages to include in the map, make Google aware of the sitemap by linking it to the robots.txt file using the “Sitemap:” option.
Don’t Create Duplicate Content
Content quality is one of the criteria that Google uses to determine the SERP of a website. Because the search engine currently associates longform writing with high quality written content, some businesses duplicate the content on their Magento website simply to beef up the word count. Because Google can easily detect duplicate content and often lowers the SERP of a site that contains it, be sure that the content on your site is not duplicated in any way.
Add a Blog to Your Website
If you need to add quality, longform writing to your Magento website to improve its SERP, adding a blog to the site is one of the easiest ways to do it. Because Google considers frequent website updates to be a characteristic of highly relevant sites, posting blog entries on a scheduled basis is also a good way to improve the SERP of your website. If you don’t have time to write a weekly blog for your site, you can outsource your copywriting needs to Coalition Technologies.
Need Assistance With Magento SEO?
If so, Coalition Technologies is here to help. We are a certified Magento Partner with personnel who specialize in deploying Magento Enterprise SEO strategies that ultimately increase sales conversions. We can build your Magento store, help you maintain it, and serve as your Magento consultant when unforeseen needs arise. For more information about our Magento Enterprise SEO services, call us today at (310) 827-3890 to set up a consultation, or use our contact form.