The digital marketing landscape is one that’s ripe for innovation. However, in all these new advancements, there are often some businesses that are left behind. Take, for example, a small brick-and-mortar store. Brick-and-mortar stores rely on foot traffic and deals to generate purchases. Larger organizations that leverage search engine optimization (SEO) to reach individuals at home may feel like a threat to these business owners. This is especially true if small business owners launched SEO strategies without impact or driving local shoppers to buy certain products.
The good news? Small business owners aren’t out of the running. In fact, there’s a helpful tool that many small businesses may not even know about. If you’ve been looking for ways to get your products in front of modern shoppers, then it’s time to take a closer look at Google Pointy.
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What Is Google Pointy?
This small but mighty device is designed to help small business owners get their physical inventory in front of the eyes of consumers searching for products near them. How? Google accomplishes this by making it so that brick-and-mortar businesses can connect the device directly to their point-of-sale (POS) system. Once attached, business owners can scan their products (if their products have barcodes) and their product info will be uploaded to their Pointy Page and to their Business Profile on Google.
Put simply, Google Pointy makes it simple for brick-and-mortar stores to tap into the benefits of Google without having to develop and maintain a complex digital marketing strategy.
What Are the Benefits of Google Pointy?
Pointy has proven to be an extremely helpful device for small physical businesses. However, the true impact of this tiny device goes far beyond the summary above. So, what do small businesses have to gain by implementing this device into their POS systems? Some of the top benefits of this Google device include:
Ease-of-Use
Ecommerce businesses need to develop strong digital marketing strategies in order to compete with similar businesses and thrive. Brick-and-mortar businesses, on the other hand, depend on the local population and their need for convenience to succeed. As such, they may not have the resources or the drive to participate in the same marketing strategies as ecommerce businesses.
The problem? Modern technology still plays a crucial role in visibility and brand awareness. Smaller businesses still need to find ways to reach those in their area and surrounding areas in order to drive sales and support their business. Google Pointy allows smaller businesses to tap into these search results with ease using just a small box and an online Pointy Page. It’s easy to set up, easy to use, and eliminates any of the confusion that small business owners would experience if they were to try to set up and implement marketing strategies themselves.
Source: Pointy
Greater Online Exposure
When business owners upload products to their Pointy Page, these products are uploaded to their business profile on Google. Those searching for their store will then be able to see what’s in their inventory so that they can get it rather than waiting for it to ship from a competitor.
More importantly, Google Pointy makes it simple for small businesses to set up advertisements for their products. It only takes a couple of clicks for brick-and-mortar stores to run image-based ads while staying within their budget and attracting nearby shoppers by setting their location. Google will also incorporate product images into unpaid product results across local surfaces like Search, Shopping, Images, and Maps.
Simple Analytics
Google Pointy offers a retailer dashboard that helps business owners access easy-to-understand reports that include the most popular products and which search results drive local shoppers to their store. These analytics will help small business owners better understand what local shoppers are looking for and how they can begin to cater to the local population more successfully.
Comprehensive Support
This helpful device is easy-to-install, but some small businesses may still encounter issues along the way. The good news? Google offers an in-house support team for Google Pointy so that physical businesses have everything they need to get the most out of Pointy.
Brick-and-mortar stores aren’t in competition with larger ecommerce businesses. Therefore, they don’t need to tackle digital marketing to the same extent as they’re not attempting to reach a nationwide audience. However, participating in the digital world is still crucial to reaching a local audience and encouraging them to buy locally rather than buying from an online competitor. With Google Pointy, small business owners are armed with a simple device that they can use to reach local shoppers with greater ease and efficiency.
Reach Your Local Audience With the Support of Coalition Technologies
Small business owners running their own physical shop may feel at a loss of what to do or how to get the support they need to drive more business to their store. Fortunately, we’re here to help! Our team is dedicated to helping local business owners like yourself see the power of local SEO and introduce new tools like Google Pointy to your business model to see even greater results.
Local SEO can seem simple enough at a glance. However, developing a strategy that offers the best possible results can be difficult for small business owners to do on their own. This is why we exist! Our sole mission is to provide metrics-driven marketing success, offer you the quality support and services your business deserves, and help you reach your business goals. Our success lies in our dedication to our clients and our drive to treat your business as if it were our very own.
Looking to learn more about Google Pointy or interested in seeing how we can start working to drive more customers to your local business? Reach out to us today so that we can learn more about your business needs and leverage our stellar local SEO services.
