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Syncing Your SEO and Pay Per Click Strategies


A lot of businesses treat their Pay Per Click marketing as an extra expense to be used sparingly. Other businesses de-emphasize PPC altogether and focus solely on organic search. These attitudes are understandable: why should a business pour money into a marketing avenue that might not yield the desired returns? However, there are times when these attitudes prove to be misguided. You can run a highly effective seo marketing Los Angeles campaign by syncing up both your SEO and PPC campaigns. Here is how this strategy works.

Boost Organic Traffic

Pay Per Click ads are a great way to get your brand out there and seen by consumers, even if there aren’t many people clicking on your ads. The more people are familiar with your name, the more likely they are to click on your link if it shows up in the organic results on a search. Advertising doesn’t always have to be about straight clicks; building familiarity around your brand, and shaping your brand before the public can contribute greatly to future traffic.

Gather Valuable Data

With Google’s shift to secure search and the related “not provided” keyword results showing up in your analytics report, it has become increasingly difficult to gather comprehensive data on search users’ keyword and browsing behavior. There are various indirect ways around this, but none of them are as straightforward as acquiring data from PPC ads to supplement your seo marketing in Los Angeles.

With data from Pay Per Click ads, you can gauge what keyword phrases users are searching for the most, when they are searching for them, and combine this data with your analytics data from organic searches and website activity to gather a clearer picture of what is working and what isn’t.

Introduce Precision to Your Campaign

SEO marketing for organic search is so widely pursued because you don’t have to pay for individual clicks. However it is very difficult to control the trajectory your campaign takes: exposure increases over time based on a complex array of factors. If you supplement your seo marketing los angeles efforts with a PPC campaign, you introduce an element of control to your campaign.

With PPC ads you get to test out your text variations, keyword combinations, presentation styles, and much more, getting direct feedback on what works better, so you can use it to your advantage in your SEO marketing. Plus you can control exactly how much you spend to get your ads out there, and how much exposure you want depending on the returns you are getting for your effort.

Hire a Professional

Coalition Technologies has perfected the mixed marketing strategy. We regularly combine SEO, PPC, design, and branding campaigns to achieve results above and beyond what you would get from individual efforts. Are you ready to give your Seo Marketing in Los Angeles efforts a crucial boost? Give us a call today at 1-888-993-7639 and get started with a free quote.

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