What is Search Engine Optimization?

SEO (Search Engine Optimization) Ever wonder how Google comes up with search results?  Curious why some sites appear before others in the page rankings? Are you trying to find ways to attract more visitors to your website?

The internet is vast and growing daily. Every moment another business offers its services, the next blogger gives his opinion, and another piece of information– valuable or not– is published.  Without a system to manage and organize this expanding database, it would become completely useless to the user. As a result, search engines like Google and Bing use advanced algorithms to provide the searcher with the best results. The process of designing your site to make sure it is attractive to this formula is called Search Engine Optimization, or SEO.

How is Page Ranking Determined?

So what is search engine optimization? Although the exact math behind this classification system is complicated and often changing, the basic elements are always the same. Below are some of the factors included when Google tries to find the most relevant pages for its users.

The Content. Search engines scan every word on a site. The more the keywords that are searched for appear on the page, the more likely that site will have a chance of ranking. Nonetheless, search engines may also get suspicious if the keywords appear too frequently, and may view that content as potentially ingenuine or irrelevant. When this occurs, the site ranks lower.

Metadata. A website typically contains information to describe itself that doesn’t appear on the actual page. Metadata, such as title tags and meta descriptions, relay specific information to search engines. Having a professional create or fine-tune this information can improve your site rankings.

Genuine Links. When your site is linked to by another website, that link acts as a small piece of validation. When a search engine sees a site with a lot of high-value links leading to it, it figures that it must be a valuable site that searchers might find useful. The words in those links are also important for placement. On the other hand, some site owners try to cheat by purchasing dubious links that do not originate from genuine content. This also warrants a ranking penalty from Google.

New Content. A site that consistently provides new or fresh content on a regular basis is deemed more favorable in the math. Search engines figure the site is keeping its information updated and continually trying to serve its visitors, placing it higher in the page rankings.

Why is Search Engine Optimization Important?

In e-commerce, every visitor is crucial. With growing saturation on the internet, the competition to attract potential customers continually intensifies. The difference between being one of the first sites listed and appearing on the next page has significant ramifications for profits, as well as sustainability. If customers can’t find you, they’re not going to buy from you.

Placement in page rankings also has consequences in regards to brand image. Appearing at the top of the search results garners the visitor’s confidence in your professionalism and competitiveness. A strong web presence resonates into your earnings.

Contact Coalition Technologies

When it comes to determining what is search engine optimization and how to make it work for you, employing the services of Coalition Technologies is a small investment with significant potential returns. We can run a site audit to determine all the pitfalls that are holding your site back and create engaging, finely tuned content that will increase your revenues as soon as they are implemented.

Visit our website or call 1-310-827-3890 to discuss in greater detail the tools we use increase your page ranking and maximize internet traffic to your site. Contact Coalition Technologies today to find your website’s true potential.

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