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Dafina Jewelry

Client: Dafina Jewelry


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Case Summary: The move from selling products at a physical retail location to selling online can be a difficult one. How did this jewelry designer make the transition to online sales?

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Pouya, a fine jewelry designer and manufacturer, sought Coalition’s expertise with three main goals in mind for his website: increased traffic, leads, and sales.

Solution Icon Solution

Coalition implemented an SEO and PPC (Google Adwords) strategy that included creating guest blog posts for link building purposes, writing optimized category page copy for the site, creating and implementing on the site a new homepage design and layout, as well as fixing duplicate content issues on the site.

Result Icon Result

In January 2017, organic traffic was up by 390.91% (162 sessions vs 33 sessions) over the previous year (January 2016), and during the same period new organic users had increased by 457.89% (106 new organic users vs 19 new organic users).

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