We’re the SEO experts you’re looking for:
- #1 Ranked Los Angeles SEO Company
- Top Reviewed SEO Agency On Yelp
- 97% Client Retention Rate
- 99% Client Satisfaction Rate
- Google AdWords Certified Partner
- World renowned SEO Professionals
Why Do You Need SEO to Generate Leads?
Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Search Engine Result Pages (SERPs), which subsequently increases site traffic and revenue. There are many types of targeted SEO strategies that can prove beneficial for your business structure.
SEO helps generate leads by making your website more visible. It can place your site on the first page of a search engine, which makes searchers that much more likely to click on it. By ensuring visitors know exactly what your site has to offer, SEO has the ability to bring more people to you, creating leads.
Search Engine Optimization
Higher Page Rankings
On Search Engines like Google
To your website
Return On Investment
3750 S Robertson Blvd, Suite #200
Culver City, CA 90232
We’re Coalition Technologies
Coalition Technologies is a global team that employees the best talent in the world. With full-time offices on four different continents, the sun never sets on Coalition Technologies.
- IvonaRecruiting Team Lead
- JordanDigital Strategy Manager
- RebeccaDigital Producer Team Lead
- KevinDigital Strategist
- CarrieDigital Producer
- BridgetSEO Reporting Analyst
- BenjaminWeb Digital Producer Team Lead
- BryanAccounting Team Lead
- ChrisSEO Reporting Team Lead
- ChristianSEO Specialist Manager
- AshokPPC Team Lead
- IgorSEO Trainer
- AmandeepWeb Development Manager
- JasonCopy Team Lead
- MikeBack End Developer
- AmosPPC Analyst
- AndrejSEO Analyst Team Lead
- AtinderSEO Specialist Team Lead
- BrittneyDigital Producer
- CarlDigital Strategist
- CharlineDigital Producer Team Lead
- ColinDigital Producer
- ConstanteCopy Strategist
- CzarinaDigital Strategist
- DavidCopy Strategist
- JennelynSEO Specialist
- JuanBack End Developer
- JulioFront End Team Lead
- KaranbeerFront End Team Lead
- KristaWeb Digital Producer
- LahelaDigital Producer
- LarryDigital Producer
- MalloryDigital Producer
- NealDigital Producer
- NehemiahSEO Reporting Analyst
- SarveshPPC Analyst
- StaavCopy Strategist
- SudhirQA / Development
- VishalFront End Team Lead
- ChetanSEO Analyst
- DivyaFront End Developer
- EricFront End Developer
- MilanSEO Specialist
- NathanielSEO Specialist
- RohitSEO Specialist
- TalhaSEO Developer
- TiborFront End Developer
- UmairFront End Developer
- VaughnSEO Specialist
Lead Generation Through SEO
There are two methods for using search engines to generate leads, and these are the ways our team works with them:
Organic Search Results
We make sure your keywords target high search volumes and low competition. This means finding a balance with keywords that are searched often and yet don’t have many other results on SERPs. We create keywords that answer the fundamental questions a customer asks a search engine—a strategy that leads to higher placement on SERPs and a lower bounce rate.
Write with your audience in mind
Our team also optimizes for user intent with smart content, which is intelligently personalized to your customers’ needs. This approach ensures that your site organically directs people through key stages of buying decisions from researching to shopping, and, ultimately, purchasing. One of the ways we do this is by incorporating strong Calls to Action (CTAs) that help guide customers to complete transactions, whether through referrals or online sales.
At Coalition Technologies, we can develop a nuanced understanding of your ideal to customer, ensuring that the content we provide is both segmented and targeted to your customer’s needs. We never use black hat techniques like keyword stuffing, guaranteeing that your site will not be penalized by search engines.
Social media and blogs
We add regular, fresh content to your social media and blog frequently, as this is a great way to interact with future customers and generate organic search results. These inbound marketing techniques give your site more authority. Social media creates a community and builds word of mouth, while blogs are opportunities for more keyword-rich content with backlinks across your site.
Strategic link building
Building relationships with high-authority websites and getting inbound links passes “link juice” onto your site, especially if those websites have a high domain authority. Our outreach team connects with relevant content creators and online influencers in your industry to publish high-quality content on third-party sites.
Among our suite of link building services is HARO, a tool that allows you to leverage your expertise within your industry in exchange for connections to prominent news and media outlets. Our team connects you with these outlets to create opportunities for their readers to be organically routed back to your site.
Paid advertising allows you to pay for traffic using Pay Per Click (PPC) advertising programs provided by search engines. This enables you to display ads in the sponsored results section of each search engine’s results page. Then, you pay a fee based on how competitive your chosen keyword is whenever a viewer clicks through from your ad to your website. With our expert PPC team, Coalition Technologies uses years of experience and insight into paid search trends to generate the best results, using these techniques:
Similar to the Organic Search Results, we conduct keyword research to discover the search terms with the lowest competition and highest search volume to ensure yours is the site that is returned the most. These keywords form the foundations of balanced PPC campaigns, as utilizing them results in ads that appear frequently while minimizing costs. On a monthly basis, we continue our research and track how each keyword performs, pruning those that fail to produce conversions while adding new, high revenue-generating keywords.
Ad quality and placement
Our team creates text ads that include strong, clear CTAs as well as targeted keywords or phrases, which will be displayed in bold when returned on a SERP. This not only makes your ads stand out, but confirms that your site’s content is relevant for searchers.
Display advertising is designed to entice and grab web searchers’ attention, prompting them to click on your link and learn about your products or services. We receive daily or weekly updates from your display advertisements and track the number of times the ads are clicked. With this information, we’ll assess whether an ad is working and adjust accordingly with your company’s growth.
Better bidding techniques
There are a variety of strategies to get the best conversion rates and Cost Per Click (CPC), and identifying your ideal course of action can be difficult. However, our team knows the ins-and-outs of paid search. With our expertise, we’re confident that we can recommend and implement the strategy that will lead to the most conversions for your business.
Locations and Methods
We analyze your content and audience to see which sites are the best advertising outlets for your business. Then, our team chooses the best method for promoting your business, such as a text ad or a display advertisement.
Appropriate landing pages
We create effective landing pages that match the terms used in your PPC ads. Repeating the same language and key phrases reassures visitors that they’re on the right path and also shows consistent branding. This facilitates Conversion Rate Optimization (CRO), especially when the landing pages strategically link to other parts of your site.
Dedicated to Your Results
Coalition Technologies has a dedicated team of experts in PPC & SEO that will manage your campaigns for you. By integrating these efforts, we’re able to provide meaningful results quickly, and with greater consistency, year after year.
Helping You Turn Leads into Sales
SEO is not a lead generating strategy on its own. As the initial funnel that brings traffic, SEO works in tandem with other aspects of your marketing strategy to generate growth and cultivate trust in your company. Content, website quality, and customer service are the final touches that can capture a customer’s attention. Coalition Technologies has the expertise to help you transform SEO-generated traffic into full-fledged leads—and then turn those leads into sales.
Why we’re the perfect fit for you
- We’re never satisfied with the status quo.
- We’re always refining our craft which means you’ll always be getting better and better results!
- We’re a team of trend setters, mavericks and leaders: innovation is an inherent part of our business model.
Work With Us
Coalition Technologies is built on collaboration and innovation, and we never stop researching and developing new and better ways to optimize your website. We work with the best available methods to help bring you new business. Let us take your business to the next level. Contact us today!