What Is Omnichannel Retailing?
Omnichannel retailing refers to creating a seamless customer experience across all retail channels, including your website, social media, brick-and-mortar store, and anywhere else you do business. The majority of businesses today leverage some form of omnichannel retailing, especially in the wake of the pandemic. So, to succeed as an ecommerce business, you need a solid omnichannel retail strategy to compete.
Experts predict that omnichannel sales (also known as multichannel) will make up close to 46% of all ecommerce sales by 2023, up from 40.4% in 2019.
An omnichannel retail strategy isn’t an option; it’s an imperative.
What Is the Impact for Merchants?
A 2019 study found that omnichannel campaigns saw an 18.96% engagement rate, while single-channel saw just a 5.4% engagement rate”
Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers
Search engines generate 300% more traffic for websites than social media
93% of online experiences begin with a search engine
BigCommerce and Coalition Technologies are teaming up to help you improve your omnichannel retail strategy from every possible angle. Contact us today for a free omnichannel*** conversion rate optimization (CRO) consultation and/or a free website SEO audit.
Experts from the BigCommerce Omnichannel Certified Agency (OCA) program will meet to understand how your business is currently approaching omnichannel retail and recommend the right platforms and channel partners (Amazon, Walmart, TikTok, Meta, Feedonomics, Codisto, etc.).
BigCommerce is a leading open SaaS solution that enables merchants to build and scale businesses online. We are on a mission to empower entrepreneurs everywhere to sell more at every stage of growth with powerful tools and expert advice on omnichannel retail strategies.
But that’s not all we’re offering — you can also benefit from a free website SEO audit from Coalition Technologies. Our experts will review your website and provide an in-depth technical SEO audit that will show you how to rank higher in search engines and reach more customers — at no cost.
Contact us today to learn how we can help you grow online.
***Offer is only applicable to online multichannel stores and excludes brick-and-mortar channel analysis.
GET A FREE OMNICHANNEL CRO CONSULTATION AND/OR FREE SEO AUDIT!
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FREQUENTLY ASKED QUESTIONS
To improve your omnichannel retail strategy, you must have a clear understanding of your customer journey and offer value at every stage of the sales process. Trust our experts to help guide you in the right direction.
An SEO audit will analyze your website for technical errors that may stop you from ranking highly in search engines and reveal weaknesses in your content strategy that need improvement.
SEO will increase your visibility online, leading to increased traffic, engagement and conversions.
No, there aren’t any hidden costs or fees! You can receive either or both of these services completely free of charge.
The exceptional team at our SEO services company will work to build a long-term partnership with you. Our project managers will learn the needs of your business and custom-tailor the best strategy for you to maximize the return on your investment.