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2018-12-13 19:32:17

Online Media Buying in Los Angeles

Online media buying is the process of purchasing advertising avenues on the Internet. Essentially, this is composed of a variety of efforts like buying advertisement space on websites, gaining access into certain advertising networks and finally utilizing search engine advertising platforms for your business. Online media available for obtainment include banners, emails, interactive games, search engines, social media, video clips, and web portals.

MEDIA BUYING AND YOUR SEO CAMPAIGN

Coalition Technologies understands the importance of exploring media buying options as a part of your search engine optimization campaign. We understand how to strategically acquire the advertising platforms that will lead to the most success for your company.Properly identifying which type of online advertisements will be of most benefit to your business requires a thorough understanding of your individual marketplace and the users who frequent it. In other words, you need to have a clear and accurate picture of who your online demographic is, where that group spends most of its online time, and the most effective forms of advertising when it comes to converting them into leads, sales, or even visits (whatever the end goal is for your company).

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FINDING YOUR TARGET AUDIENCE

Coalition Technologies prides itself on being able to connect our clients with the audience which will bring in the best results. This is a key factor that many other SEO firms neglect. They will simply make some conjectures of who the target demographic is, based upon the product or service, and then they will do some basic keyword research and call it a day. An approach of this nature is limited and will only bring in limited results. It is the quick and easy version of implementing an online media buying campaign.

At Coalition, however, we will give your business the attention it deserves. We will take the time to develop a minutely-detailed profile of your target demographic and then focus our efforts on understanding how those types of users interact in the online world.

Meet the team

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    Joel-Gross (1)
    Joel
    CEO
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    Jordan
    President & COO
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    Amandeep Singh - Web Developer
    Amandeep
    Director of Design & Development
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    carl-clark-min
    Carl
    Director of Digital Strategy
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    Rebecca-Fairbanks_r1 (1)
    Rebecca
    Director of Marketing
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    Aaron-Smith
    Aaron
    Copy Strategist Team Lead
  • Abdul
    Abdul
    Abdul
    PPC Team Lead - Search
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    Anna-Acuna
    Anna
    Design Team Lead
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    Andrea
    Public Relations & Link Building Team Lead
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    Ashok
    PPC Team Lead
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    Christian
    Results Manager
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    Czarina-Ferrer
    Czarina
    Digital Strategy Assistant Team Lead
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    Deepak-Garg
    Deepak
    SEO Analyst Team Lead
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    Eric V.
    Front End Development Team Lead
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    Hamza
    Solutions Development Team Lead
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    Ivona
    Recruiting Team Lead
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    Jayme
    Design & Development Digital Producer Team Lead
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    Jonathan-Calderon
    Jonathan
    Back End Team Lead
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    Julio
    Front End Team Lead
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    Kanika
    SEO Manager
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    Karan
    Quality Assurance Team Lead
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    Karanbeer
    Front End Team Lead
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    Katie
    Reporting Team Lead
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    Manoj-Roy
    Manoj
    SEO Analyst Team Lead
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    Myra-Lorredo
    Myra
    Operations Support Team Lead
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    Nathaniel-Gepuela-WEB
    Nathaniel
    SEO Analyst Team Lead
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    Full Back End Team Lead
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    Rohit-Bhargava
    Rohit
    SEO Analyst Team Lead
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    Ryan
    Marketing Digital Producer Team Lead
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    Digital Producer Team Lead - Marketing
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    SEO Development Team Lead
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    Tiffany
    Copy Strategist Team Lead
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    Umair-Khalil-WEB
    Umair
    Front End Team Lead
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    VivekKumar_Illustration
    Vivek
    PPC Analyst Team Lead
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    Abbas-Rajani-LARGE
    Abbas
    SEO Analyst
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    Abongile
    Abongile
    Senior SEO Analyst
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    Adhikar
    Adhikar
    SEO Analyst
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    Aditya-Rai_r1
    Aditya
    PPC Analyst
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    Afolabi
    Laravel Developer
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    Aileen-S
    Aileen
    Operations
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    Aisha
    Aisha
    Associate Digital Strategist
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    Alexis
    Alexis
    Assistant Reporting Analyst
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    AmbrogioPiredda-LARGE_r1
    Ambrogio
    Front End Developer
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    Ambrosia-Pease-LARGE
    Ambrosia
    Digital Producer
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    Ashley
    Ashley
    Digital Producer Trainee - Marketing
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    Ashok
    SEO Analyst
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    Copy Strategist
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    Digital Strategist Assistant
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    Ben
    Ben
    Digital Producer Trainee - Marketing
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    Benjamin
    Digital Producer Trainee - Marketing
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    Designer
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    Brandy
    Assistant Copy Strategist
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    Brooke
    Assistant Reporting Analyst
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    Bryan
    Recruiter
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    Digital Producer
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    Carolyn
    Assistant Copy Strategist
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    Cass
    Digital Strategist
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    Charles
    Digital Strategist
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    Chetan
    SEO Analyst
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    Cody
    Digital Producer Trainee - Marketing
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    Cyd
    Assistant Copy Strategist
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    Danny
    SEO Analyst
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    Deahna
    Junior Reporting Analyst
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    Dee
    Web Designer
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    Diana
    Diana
    Digital Producer Trainee - Marketing
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    Digna
    SEO Analyst - Link Building
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    Front End Developer
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    Doug
    Digital Strategist
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    Elaine
    Office Manager
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    Eptikar
    PPC Analyst
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    SEO Analyst
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    Linkbuilder
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    SEO Analyst
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    Gabi
    Assistant Copy Strategist
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    Geetika
    SEO Analyst
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    Gurpreet
    Front End Developer
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    Designer
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    Front End Developer
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    Jake
    Designer
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    Jasmine
    Recruiter
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    Jennifer
    Marketing Digital Producer
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    Jessica
    Digital Producer Trainee - Marketing
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    Jon
    Jon
    Digital Producer - Web Design and Development
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    Jordan
    Digital Producer Trainee - Marketing
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    Front End Developer
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    Julie
    Digital Producer Trainee - Web Design and Development
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    Kate
    Associate Digital Producer - Marketing
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    Kathy
    Kathy
    Digital Producer Trainee
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    Kelsey
    Office Assistant
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    Kelsey D.
    Associate Email Marketing Strategist
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    Kevin
    Digital Strategist
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    Komal
    Quality Assurance Specialist
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    Front End Developer
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    Krista
    Web Digital Producer Assistant
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    Digital Producer Assistant
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    Kulwinder
    SEO Analyst
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    Laurel
    Assistant to the CEO
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    Leah
    Digital Producer
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    Luis
    Digital Producer
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    SEO Analyst
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    Marie
    Recruiter
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    Marshall
    Copy Strategist
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    Mazen
    Back End Developer
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    Meagan
    Digital Producer Trainee - Marketing
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    Megan
    Megan
    Copy Strategy Assistant
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    Miranda
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    Mohammad
    Back End Developer
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    SEO Analyst
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    Morty
    Associate Digital Producer - Web Design and Development
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    Neeraj
    SEO Analyst Trainee
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    Nehemiah
    SEO Reporting Analyst
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    Norah
    Associate Digital Producer - Marketing
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    Paul
    Office Assistant
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    Pavithra
    PPC Analyst
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    Reporting Analyst Assistant
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    Pranav
    SEO Analyst
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    SEO Analyst
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    Ram
    Front End Developer
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    SEO Analyst
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    Ravi
    SEO Analyst
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    Web Digital Producer
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    Rizwan
    SEO Analyst
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    Rupinder
    SEO Analyst
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    SEO Analyst
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    Sansu
    SEO Analyst
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    SEO Analyst
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    Sarvesh
    PPC Analyst
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    Scot
    Marketing Digital Producer
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    Scott
    Copy Strategist
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    Sevdha
    Associate Digital Producer - Marketing
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    Shaina
    Digital Producer Trainee - Marketing
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    Shardé
    Digital Strategy Assistant
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    Shiela
    Operations Assistant
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    Sierra
    Personal Assistant
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    Simer
    Assistant to the Dev Manager
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    Front End Developer
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    Steffy
    Digital Strategist Assistant
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    Stephanie
    Associate Digital Producer - Marketing
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    Steve
    Associate Digital Producer - Marketing
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    Steve
    Digital Producer - Web Design and Development
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    Sudhir
    SEO Analyst
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    Sukriti
    PPC Analyst
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    Talha
    SEO Developer
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    Copy Strategist
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    Thys
    Digital Producer - Marketing
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    Front End Developer
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    Tyler
    Web Digital Producer
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    Vijender
    SEO Analyst

Our Clients

Range From Startups to National Brands

AN OPEN DIALOGUE

Throughout the entire process, our communications with you will be a top priority. We prefer keeping our clients in the know. Search engine optimization and specifically media buying are usually unfamiliar areas for our clients, so we go to great lengths to ensure they are informed about our actions. This lets them bring up any questions or concerns and enables us to be more cognizant of their objectives and fears.

Beyond the actual act of purchasing ads, online media buying demands an appreciation for combining a budget with a specific advertising placement that yields the highest return on that investment. This is a somewhat touchy relationship, because there needs to be a balance between the advertised product or service, the medium of the advertisement, the quality of that medium, and how much time or space is wanted.

Whether you are interested in pursuing a Pay-Per-Click campaign or in buying different kinds of display advertisements, social advertisements or any of the other types of online ads out there, Coalition is ready to be your partner in fulfilling your goals.

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