When it comes to managing your search engine advertisements, Coalition has you covered.
Search engines like Bing, Google and Yahoo all provide opportunities to win attention from Internet users through the use of advertising space. As you may or may not know, advertisements on search engines are highly targeted, because they use the search term provided by the user.
PAY-PER-CLICK (PPC) ADVERTISING
The power behind this form of specialized marketing gives companies an incredible position when it comes to reaching out to their target demographics. However, there are a variety of factors which can influence how effective this type of advertising (Pay-Per-Click) is for businesses.
Running efficient PPC campaigns requires a lot of time and attention to detail. Marketing strategists need to follow the data produced by the campaign each day, so they can make adjustments in order to optimize the ads. If something is not working, it needs to be changed quickly and in a way that will put everything back on track.
COALITION TECHNOLOGIES’ PPC APPROACH
Coalition Technologies has run PPC projects for most of our 200+ clients, and we understand all of the nuances and intricacies that can make an impact in this arena. We’ve had some clients, who approached us after attempting to run their own PPC efforts,who didn’t have the time to keep up with the data-results and/or didn’t completely understand the touchy nature of a PPC campaign. Often times, these clients actually harmed their search engine optimization results and needed Coalition to fix the problems and then properly institute a profitable PPC project.
In order to successfully utilize a PPC campaign, a lot of research needs to be done with regard to which keywords your target demographic is using and how to create advertisements which play off those search terms in an appealing manner.
Pay per Click (PPC) Features
- KEYWORD RESEARCH
- AD CREATION
- LANDING PAGE DEVELOPMENT
- ACCOUNT SETUP
- TRACKING, INSTALLATION & TESTING
- CAMPAIGN LAUNCH
- MONITOR PERFORMANCE
- CAMPAIGN ASSESSMENT
- ANALYSIS & FEEDBACK
CUSTOMIZING YOUR PPC CAMPAIGN
There is a lot of maneuverability with PPC advertising. You can specify when and where you advertise, who sees the advertisements, and how much you would like to spend on the cost-per-click and how much you would like to spend within one day.Another vital metric used when measuring the success of your online advertising technique is the cost per impression. An impression is the display of an advertisement to a visitor of a particular website. One page can have multiple advertisements, and each would generate an impression per viewer. This helps track of how many people are actually seeing your online advertisements. This doesn’t just apply to PPC but basically every type of online advertising. This metric, when joined with the cost per click and cost per order, helps define the efficiency of your online marketing efforts.
When evaluating the success of your campaign, these metrics help determine if changes need to be made. Furthermore, such data can give further insight into certain trends that allow for proactive alterations to your online campaign, as opposed to a retroactive, trial-by-error methodology.
COALITION TECHNOLOGIES RUNS YOUR PPC CAMPAIGN FOR YOU
Managing search engine advertisements can be daunting and a potentially overwhelming task. There are plenty of little and big factors to be cognizant of in order to make sure your campaign is producing quality results. Coalition Technologies has a thorough grasp of running search engine advertisement projects in the most profitable manner possible.While this is just an overview of how search engines can be used to manage advertisement campaigns, you are welcome to contact us today, so we can figure out which search engine optimization techniques will work best for you. We pride ourselves on our ability to develop an in-depth knowledge about your business and then to produce outstanding SEO work on your behalf. Plus, the relationship we share with each client is our priority and a necessity to improve your rankings. Contact Coalition Technologies if you would like to reap the benefits of an SEO campaign without putting in the time and effort. Sit back, while we drive traffic to your site!