Client: Pink Lily
Case Summary: This fashion boutique came to Coalition because although they had a social media following, they were not seeing the revenue results they were looking for. We took over full online marketing including web development, Search Engine Optimization (SEO), Pay Per Click (PPC), paid social media, and email marketing. In their first year with us, this fashion retailer generated $2.5 million in revenue, while spending only $100,000 on our services.
Read the challenge, our solution, and the result below
Pink Lily is a boutique fashion ecommerce company run by a husband and wife team with very little assistance. They had done an amazing job of laying down a great base for their brand, but needed a full service company that could take them to the next level.
In January of 2016, Coalition took over full online marketing for Pink Lily, including web development, SEO, PPC, social media consulting, and email marketing. We began by addressing major issues with their site including page load speed and mobile optimization. We also helped them move successfully to a new domain name and cleared up negative SEO indicators associated with the new domain to keep their revenue up.
Results have been outstanding, including an increase in organic search revenue from $269k a month to $386k a month in a mere eleven months. Our paid search campaign grew PPC revenue from $525k a month to $918k a month in eleven months as well. Revenue from paid social media campaigns went from $59k a month to $217k a month in our first eleven months. In the first year of working with us, Pink Lily generated a revenue of $2.5 million from the $100,000 worth of services we provided. We continue to work with them today to further grow their business.