Captain Dave’s Dana Point Dolphin & Whale Watching Safari

Client: Captain Dave’s Dana Point Dolphin & Whale Watching Safari


Website Focus: Ecommerce

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Hospitality & Travel

Case Summary: This Dana Point-based dolphin and whale watching safari offers underwater viewing pods so that customers can be eye to eye with wild sea life. After just 5 months with us, organic traffic is up 50% with revenue increasing by 52%.

Read the challenge, our solution, and the result below

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The overarching goal for this client was to work on their organic ranking for search terms related to dolphin and whale watching, and make them overall more competitive from an SEO perspective. From us they wanted to see an increase in organic traffic and organic bookings.

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Some of the tasks we have completed so far for this sea safari company include writing optimized copy, helping to improve the page load speed on their site, and offering unique conversion rate optimization suggestions to promote a better user experience.

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Compared to last year, five months after starting with us, organic sessions increased 50%, organic new users increased 57%, and organic transactions increased 49%. Overall sessions increased 28%, overall new users increased 35%, overall revenue increased 52%. and overall transactions increased by 48%.

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