That Cute Little Shop

Client: That Cute Little Shop


Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: This women’s fashion boutique carries the latest trends at competitive prices. They also offer accessories and gift options. That Cute Little Shop came to Coalition looking to improve their search results, especially in localized search. We grew their overall traffic by 150.89% in one month. Organic traffic also generated 42.37% of all revenue.

Read the challenge, our solution, and the result below

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That Cute Little Shop offers a trendy selection of apparel and accessories for women in Kentucky. They approached Coalition needing some help with their digital marketing. They signed up for our Search Engine Marketing service that includes development, copy, social, and PPC work.

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Some of the SEO practices we implemented for this client included developing and submitting a sitemap, optimizing tags with keywords, and adding quality copy to many of their landing pages. Calls to Action are extremely important to retailers, so we made sure to get these into our promotional work as well. We also launched a PPC campaign focused on their target customers.

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After only one month of improvements, the site received 12,476 sessions (up from 8,268) with a total of 6,137 new users. Organic searches generated 28.48% of the site’s sessions and 42.37% of the revenue. The site received 3,389 sessions from Facebook which generated $2,376.20 in sales. Not a bad first month!

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