Website Focus: Ecommerce
Business Type: Business to Consumer
Client Industry: Sports & Outdoors
Case Summary: This privately-owned and operated company started 40 years ago when its founder, David, discovered the need for lightweight soccer goals. After expanding their inventory into multiple sports, Fold-A-Goal came to us for help with SEO and PPC.
Read the challenge, our solution, and the result below
This portable soccer goal company came to us looking to increase their online orders, which had been decreasing, and to rank higher in search results. They signed on for SEO and PPC to accomplish these goals.
To start, we developed an in-depth initial strategy that included targeted keywords for on-page copy and PPC ads. We also resolved 404 errors, regained link value, removed duplicate content, and optimized meta descriptions. Moreover, we launched multiple PPC campaigns that were constantly updated.
After 4 months of working with us, Fold-A-Goal’s ad campaigns in both Google Ads and Bing Ads generated extremely impressive revenues. Google Ads spend of $850.17 generated $19,667.04 in revenue, while Bing Ads spend of $383.16 generated $32,100.16 in revenue. In comparison to last year, the site is receiving 62% more organic sessions. Compared to this time last year, organic revenue has increased 119.79% from $16k to $35k. Overall revenue has increased by 242.90%, from $32k in revenue last year to $113k this year.