Southwest Silver Gallery
Client: Southwest Silver Gallery
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Case Summary: This online retailer, whose products include Native American Turquoise jewelry, was suffering from the effects of a poor website redesign and dropping sales and traffic to the site. Discover how Coalition helped regenerate organic traffic and revenue, as well as paid traffic and revenue through PPC.
Read the challenge, our solution, and the result below
Owner Claudia came to us after working with another SEO agency. She had plummeting sales and site traffic numbers. She turned to Coalition to drive traffic and sales, as well as to correct the issues created by the previous SEO agency.
In addition to implementing SEO fixes—such as creating optimized copy for the site, updating the schema markup, and fixing internal 404 errors—our team set up an AdWords campaign that generated an ROI of over 100%.
In the span of a year, the site saw a 50% increase in revenue, going from $48,177.50 to $72,470.18. Yearly organic revenue grew by 39.39%, growing from $5,408.73 last year to $7,539.11 in organic revenue this year. In 2017 the Adwords campaigns continued to performed well, with an ROI of 339.84%. From a spend of $1,562.42, the campaigns generated $6,872.22 in revenue.