Client: HABA USA

URL: www.habausa.com

Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Kids & Toys

Case Summary: This children’s toy company has been family owned and operated for over 80 years. They started in Germany as a B2B but have expanded into the US and offer B2C options now as well. After 7 months with us, overall revenue increased by 70% and organic revenue increased by 50%.

Read the challenge, our solution, and the result below

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HABA Toys came to us for help specifically with their US site. They wanted to increase their sales, improve their organic traffic, and improve their paid ad results. They also wanted to improve loyalty and lifetime value with repeat sales.

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We have written and launched multiple Google Ads campaigns ranging from holidays sales to BOGO sales. We have also written optimized copy, fixed product schema errors, and fixed navigation errors.

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After 7 months with us, we have seen monthly traffic increases over 30% organically and an over 50% increase for overall traffic. Overall revenue increased 221% and organic revenue increased almost 157% in this same time period.

They also experienced a 3:1 Return on Ad Spend on their PPC campaigns with the conversion value being 5.6x the cost.

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