Client: Kangol

URL: www.kangol.com

Website Focus: Ecommerce

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: Kangol is an English clothing company famous for its headwear. The name Kangol reflects the original production process: K for knitting, ANG for angora, and the OL was for wool. One and a half years in, their revenue has increased by 561% to $1.7M with organic traffic increasing by 289%.

Read the challenge, our solution, and the result below

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Looking to expand their business, Kangol came to us. They wanted to add other categories to the site, which are licensed by other companies as well. These included clothing, accessories, etc. Their ultimate goal is to drive more traffic, conversions, and revenue through their site.

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Some of the work we have done so far includes optimizing web page content for search engines and users as well as optimizing title tags, content, internal links and URLs. Our off-page SEO work is done off of the website in an effort to increase the site’s search engine rankings. This includes building backlinks, encouraging branded searches, and increasing engagement.

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After 1.5 years with us, their organic revenue has increased by 561% from $262k to $1.7M with organic transactions increasing by 409%. Organic users are up 289% and overall users have increased by 57%. Overall revenue has increased by 93%, from $1.9m to $3.6M with transactions increasing by 71%.

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