Client: Kings Bottle
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Case Summary: This Australian-based refrigerated wine cellar company offers its customers the top quality products for competitive prices. It was looking to expand into the US market and turned to Coalition for their expert services. Read on to see after working together for a few short months, revenue had increased by 132.45% and new sessions by 73.2%.
Read the challenge, our solution, and the result below
After being quite successful overseas, Kings Bottle was looking for a chance to break into the US market. They hired Coalition to design and develop a website, as well as provide SEO and PPC work. They knew that with this full package of services, they would get the top experts in the field and the results they were looking for.
Coalition first got to work building a BigCommerce site that incorporated brilliant design and easy customer navigation tools. We continued to optimize the site by adding content rich copy, building high quality links, incorporating blog posts, and completing extensive keyword research. Take a look at not only the site we built, but the results of our SEO and PPC campaign.
In the first month of our PPC campaign, the conversion rate was 197.49%, transactions were up 133.33%, and revenue had increased by 49.76%. After three months, the conversion rate continued to grow at 225.54%, transactions increased by 200%, and revenue by 132.45%. Sessions had increased by 73.2% and new users by 56.87%.