Natural Home Rugs
Client: Natural Home Rugs
Website Focus: Ecommerce
Services Provided: SEO
Business Type: Business to Consumer
Case Summary: This high-quality rug distributor specializes in natural flooring. They offer a variety of rugs that will add texture and comfort to any home. Their revenue and organic traffic were down and they needed our help. Coalition’s three month SEO push helped them get back above the $10,000 mark in monthly revenue they were looking for.
Read the challenge, our solution, and the result below
This rug company came to Coalition because their monthly revenue had seen drastic drops over the past few months (from $11,013 to $7,682) and their organic traffic only made up about 30% of their revenue on average. They needed help from the SEO experts – us.
One thing we quickly noted was that their homepage and product pages contained little to no copy. Knowing the importance of optimized content, we soon remedied this. Some of the other changes we made included updating title tags and meta descriptions, fixed 404 errors, and set up 301 redirects. We also fixed missing images.
After only three months with us, Natural Home Rugs saw an increase in organic traffic and most importantly, their revenue. They were back up above the $10,000 monthly revenue threshold they were looking for.