Client: NeedCrystals

Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Health & Beauty

Case Summary: How did a skincare company offering microdermabrasion products benefit from SEO? Read on to find out.

Read the challenge, our solution, and the result below

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A small, family-run beauty and skincare company with a specialty in microdermabrasion products sought Coalition’s expertise in improving the conversion optimization of their website, creating content, driving traffic to their site, and ultimately, increasing sales.

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Coalition focused on fixing indexing and accessibility issues on the site, reorganizing the site’s architecture to ensure the site was intuitive and aligned with the client’s main goals, online public relations and link building efforts, and written and visual content creation.

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Thanks to Coalition’s efforts, organic sessions on the site increased by 107% in the span of a year. New organic users rose by 104%. During the last month of the campaign, organic revenue increased by 211.66%.

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