Fifth Vantage
Client: Fifth Vantage
URL: fifthvantage.com
Website Focus: Lead Generation
Website Platform: WordPress
Services Provided: PPC, SEO, Web Design, Web Development, Email Marketing
Business Type: Business to Business
Client Industry: Internet & Telecommunications
Case Summary: This technology and digital engineering company was created by one of the founders of Amazon Web Services. He offers clients technology solutions to help them scale their business and beat their competition. We migrated his site to WordPress and built him a new site with optimized copy and increased page load speed.
Read the challenge, our solution, and the result below
Challenge
The client wanted us to build them a new website with new content that is optimized for SEO. They also signed on for continued SEO work with us to create new organic leads. They also wanted to highlight the capabilities offered and establish authority via blogs and news as an industry expert in cloud computing.
Solution
We built the website with the latest WordPress platform with fully manageable admin panel using custom Gutenberg Blocks and Advanced Custom fields. We also implemented cache for faster load speed and object cache for better server response time, configured lead automation from WordPress to Hubspot CRM, and implemented SEO enhancement. We also created custom post types and taxonomies for better content structure/management.
Result
This SEO friendly site was delivered within a short period of time with optimized content. We increased page speed after migrating from Squarespace to WordPress. We also reduced the manual workflow in lead management and setup automation from WP to CRM.
After launching the new site, monthly organic sessions have increased by 97% and organic new users have increased by 152%.
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