Nickel & Suede
Client: Nickel & Suede
Website Focus: Ecommerce
Website Platform: BigCommerce
Business Type: Business to Consumer
Case Summary: This fashion company is known for their leather earrings and unique accessories. They came to us for a redesign of their website, as well as help with marketing efforts through SEO and PPC. Within a year, their traffic increased by 139% and revenue by 194%.
Read the challenge, our solution, and the result below
Nickel & Suede approached us because they did not think their old site captured their aesthetic. They wanted a complete redesign – and we obliged. They also chose to have us complete marketing work for them through SEO and PPC. We delivered not only a beautiful site, but some pretty great results as well.
We redesigned their home, category, and product pages to better fit their needs. Simultaneously, we updated their copy, fixed errors in the URL structure, and many other tasks. We also created and launched multiple successful PPC campaigns.
Total site traffic grew by 139.16% compared to the previous year, increasing from 45,379 to 108,527 total monthly sessions. At one point, total website revenue for the month grew by 194.97%. Moreover, a month’s worth of PPC revenue reached $42,588.92 from only a spend of $2,262.93.