Client: Poppy Smooches
Website Focus: Ecommerce
Website Platform: Shopify
Business Type: Business to Consumer
Client Industry: Fashion, Shopping
Case Summary: This fashion boutique offers a variety of clothing styles from professional to free spirited. Being fashionable and being profitable are two different things, though. Poppy Smooches can take care of the fashion, we can get their products to the customers. Within one month, our paid campaigns were generating 51.85% of all revenue.
Read the challenge, our solution, and the result below
Poppy Smooches came to Coalition looking for a way to get more customers to their site and ultimately sell more of the latest styles. Our expert SEO and PPC teams knew exactly how to bring results to this trendy clothing site through our extensive and proven methods.
Our SEO team completed our requisite site analysis and began improvements immediately. Some of the changes we made included added alt tags to images, fixing URL structure, fixing headings and page titles, and building reputable links. Our PPC team designed a tailored campaign to bring in the fashionistas.
After the first month of running our SEO strategies and PPC campaign, Poppy Smooches saw an increase in organic users from 23.95% to 78.51% of total traffic. Organic users also accounted for 51.85% of their revenue, which increased significantly from $221.22 to $1,069.88. All this after just one month with Coalition!