Posh Hair Company

Challenge

Posh Hair Company has seen direct competitors beat them on a regular basis in online search engine results page (SERPs) and advertising. The brand wanted a website and brand-specific marketing strategies to grow their market share.

The brand operated from a brick and mortar location in Michigan. They sought our team of experts to assist the brand with launching a new website and marketing services as it transitioned to an online presence only. Additionally, the client requested that the new website be loaded with branded content. Optimized keywords, unique selling propositions, and effective calls to action (CTAs) were some of the major issues they wanted to quickly address.

Solution

Our team designed and developed a Shopify website with updated search functionality. Poshhaircompany.com was populated with a static page, mega menu, and shopping cart. We integrated the brand’s social media channels and Google Analytics on the new website. Store email accounts were also set up by our team.

The email and SMS marketing tool Klaviyo was installed on the new website. This integration will provide the brand with resources that they can use to maximize order values and repeat sales.

Once the new website was completed, our team progressed with search engine optimization and pay per click  tasks. Targeted keywords were used to enhance the position of the brand on search engines. The new website was launched with optimized content and proper tagging instituted to assist the brand in its analysis of their website’s users.