Client: Pridgen Brothers
Website Platform: Magento
Business Type: Business to Business
Case Summary: Founded in 1911, this wholesaler sells bulk items to schools, restaurants, hotels, and correctional facilities. They came to Coalition wanting a site that reflected their company’s history and commitment to their customers. They also looked to us for SEO and PPC.
Read the challenge, our solution, and the result below
Pridgen Brothers had a lot of products in their warehouse that needed to be sold. After operating for over 100 years, they knew it was time to step into the digital arena. They asked Coalition not only to build them a website that matched their values, but complete SEO and PCC campaigns in order to draw in more customers.
After building a BigCommerce website for this wholesaler, Coalition got to work optimizing their site. We designed and launched homepage banners, optimized copy, ran promotional deals, linked to social media, increased page speed, and so much more. Using focused keywords to draw in bulk buyers, our PPC campaign saw tremendous results.
After only one month of targeted Adwords (now Google Ads) campaigns, this wholesaler saw a 191.08% increase in organic traffic. This in turn led to the site’s total revenue increasing greatly by 566.36%. Due to our mobile optimization efforts, their mobile site’s traffic increased 396.36%.