Client: Stonebridge Imports
Website Focus: Ecommerce
Website Platform: BigCommerce
Services Provided: SEO
Business Type: Business to Business
Case Summary: How did Coalition’s SEO work increase revenue on a gemstone seller’s BigCommerce site by over 35%? Read on to find out.
Read the challenge, our solution, and the result below
This gemstone and crystal retailer turned to Coalition to optimize their BigCommerce site and climb in the search engine results. Their goal was to be #1 in search engine rankings for all of their targeted keywords.
Our team fixed multiple instances of duplicate content on the site, redirected all pages pointing to 404 error pages, implemented a button the site so that customers could easily leave reviews, resolved issues with redirect chains and replaced the redirects with their respective true destination URLs, as well as fixed issues with multiple telephone numbers on the site, ensuring that there was a correct phone number on the site.
Within a period of three months, site orders increased by 30.1%, revenue increased 35.04%, the number of customers increased by 24.15%, the conversion rate improved by 131.11%, the average order value increased 3.8%, and the total units sold grew by 9.91%.