TART Collections

Client: TART Collections

URL: www.tartcollections.com

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Fashion, Clothing

Case Summary: Founded in 2004, this clothing brand offers comfortable and long-lasting women’s fashion apparel. After just 3 months with us, TART Collections has seen a 143% increase in organic revenue and a 110% increase in organic transactions compared to last year.

Read the challenge, our solution, and the result below

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Challenge

This clothing brand came to us wanting to see increased traffic in their target audience through unpaid channels. They also wanted to see an increase in conversions and a return on their marketing investment.

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Solution

Some of the work we have done so far for this comfortable women’s apparel brand includes writing optimized copy, fixing 404 errors, and adding descriptive image file names. We also implemented split content functionality on collection pages and changed the position of the close button on their sizing chart.

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Result

Three months after starting with us, Tart Collections has seen a 110% increase in organic transactions year over year and a 143% increase in organic revenue. Year to date, they have seen a 144% increase in organic transactions and a 126% increase in organic revenue.

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