Client: Truewerk


Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Fashion

Case Summary: This performance workwear company offers specialty fabrics in their clothes that fit the job at hand. After just 7 months with us, Truewerk saw a 244% increase in yearly organic traffic and a 422% increase in their organic revenue year over year.

Read the challenge, our solution, and the result below

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Their goals with us were to drive more traffic to their site, see more repeat purchases, and improve their conversion rates. Since they also have a heavily mobile customer-base, they wanted like to see metrics improve for mobile.

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Some of the tasks we have completed so far for this workwear site include writing optimized copy, obtaining online PR opportunities, and updating internal links that were showing 404 error pages. When their new site launched, we also ran multiple scans of their site and fixed errors found in their product schema.

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After 7 months with us, yearly organic traffic sessions increased by 244%, new users increased by 136%, transactions increased by 432%, and organic revenue increased by 422% from $20k last year to $102k this year. For yearly overall traffic, sessions increased by 342% and revenue increased by 304% from $169k to $683k.

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