Client: Urban Loft
Website Focus: Ecommerce
Business Type: Business to Consumer
Case Summary: This contemporary furniture site first came to Coalition looking for some development updates. They were so pleased with our work, they signed on for SEO and PPC services. In the sixth month of our PPC campaign, there was a ROI of 362.08%, generating $3,188.95 in revenue for a spend of $673.56.
Read the challenge, our solution, and the result below
This urban furniture company approached Coalition to complete SEO enhancements and run a PPC campaign to drive more users into their digital storefront.
Our expert SEO team began work making improvements to their site. We removed broken images, completed 301 redirects from their old site, and fixed duplicate copy. We also fixed their search function to be more user friendly. We also developed a PPC campaign based on their top products and localized search.
After six months of SEO and PPC work, organic traffic increased 41.97% to contribute to 57.9% of all traffic. Our PPC campaign had an ROI of 362.08%, generating $3,188.95 in revenue for a spend of $673.56.