Client: Allied Wallet
Website Focus: Lead Generation
Website Platform: WordPress
Business Type: Business to Business
Case Summary: This long-time client has witnessed impressive success as a result of Coalition’s SEO and PPC campaigns.
Read the challenge, our solution, and the result below
Taking over after a failed SEO initiative with another agency, Coalition’s goal was to help this LA-based payment processing solutions company recover from a Google penalty and destructive link building activities. Coalition immediately began implementing white hat SEO tactics to turn the company’s brand and online presence around.
In addition to vigilantly monitoring for any Google penalties, our team began by creating fresh copy for the site, including optimized blog posts, building high authority links through a number of outlets, updating the site’s 301 redirects, and setting up Bing and AdWords PPC campaigns to drive paid traffic (and revenue) to the site.
After only five months with Coalition, this global payment processing company saw a 62% increase in organic traffic when compared to the year before, from 69K to 108K. They saw a 79% increase in new organic users and social traffic also improved by 249% during that time. The client continues to see sustained growth in paid and organic traffic thanks to Coalition’s efforts.