Allied Wallet

Client: Allied Wallet


Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: PPC, SEO

Business Type: Business to Business

Client Industry: Finance, Internet & Telecommunications

Case Summary: This long-time client has witnessed impressive success as a result of our SEO and PPC campaigns.

Read the challenge, our solution, and the result below

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Our goal was to help this LA-based payment processing solutions company recover from a Google penalty and destructive link-building activities. We immediately began implementing white hat SEO tactics to turn the company’s brand and online presence around.

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In addition to vigilantly monitoring for any Google penalties, our team began by creating fresh copy for the website, including optimized blog posts, building high-authority links through a number of outlets, updating the website’s 301 redirects, and setting up Bing and Google Ads PPC campaigns to drive paid traffic (and revenue) to the website.

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After only five months with us, this global payment processing company saw a 62% increase in organic traffic when compared to the year before, from 69K to 108K. They saw a 79% increase in new organic users, and social traffic also improved by 249% during that time. The client continues to see sustained growth in paid and organic traffic thanks to Coalition’s efforts.

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