West End Motorsports

Client: West End Motorsports

URL: www.westendmotorsports.com

Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Autos & Vehicles, Parts & Accessories, Shopping

Case Summary: This motorcycle parts retailer offers a wide variety of DIY installation and custom products that stand out from the pack. Our campaign increased total revenue from $2.6 million to $3.4 million, and paid ads achieved a revenue of $1.4 million from a spend of $108k.

Read the challenge, our solution, and the result below

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Challenge

West End Motorsports came to Coalition because they were unhappy when they moved their website over to a new platform. They approached us to halt and reverse steadily decreasing traffic and sales through SEO and PPC.

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Solution

One of the client’s top priorities was to fix redirect errors and tracking issues. After we completed these tasks, we fixed their search function, addressed mobile menu issues, and located and retrieved missing images. We also created multiple remarketing PPC campaigns.

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Result

The website received 23% more monthly organic sessions compared to the same period in the previous year (from 568K to 700K sessions). Overall traffic reached 1,672,890 sessions. Compared to the same period in the previous year, monthly organic revenue increased from $972k to $1.2 million, representing a 26% increase. Overall annual revenue  increased by 26%, growing from $2.6 million to $3.4 million. Google Ads performed extremely well; a spend of $107,970.68 generated $1,409,349.27 in revenue, for an ROI of 1,205.31%.

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