West End Motorsports

Client: West End Motorsports

URL: www.westendmotorsports.com

Website Focus: Ecommerce

Website Platform: BigCommerce

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Autos & Vehicles, Shopping

Case Summary: This motorcycle parts retailer offers a wide variety of DIY installation and custom products that stand out from the pack. Our campaign increased total revenue from $2.6 million to $3.4 million, and paid ads achieved a revenue of $1.4 million from a spend of $108k.

Read the challenge, our solution, and the result below

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West End Motorsports came to Coalition because they were unhappy when they moved their site over to a new platform. They approached Coalition to halt and reverse steadily decreasing traffic and sales through SEO and PPC.

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One of the client’s top priorities was to fix redirect errors and tracking issues. After we completed these tasks, we fixed their search function, addressed mobile menu issues, and located and retrieved missing images. We also created multiple remarketing PPC campaigns.

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Year over year, the site is receiving 23% more organic sessions, from 568k organic sessions in the previous year to 700k sessions this month. Overall traffic reached 1,672,890 sessions this past year. Compared to this time last year, monthly organic revenue has increased from $972k to $1.2 million, representing a 26% increase. Overall revenue has increased by 26% since last year, increasing from $2.6 million in overall revenue last year to $3.4 million in overall revenue this year. During this time, Google Ads performed extremely well; a spend of $107,970.68 generated $1,409,349.27 in revenue, for an ROI of 1,205.31%.

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