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Client: Shaesby


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Case Summary: This classic hand-forged jeweler saw most of their sales coming from phone and email. They approached Coalition looking to increase their online presence and grow sales through e-commerce. After four months, Shaesby saw a 400% increase in site sessions and a 533% increase in revenue.

Read the challenge, our solution, and the result below



This heirloom jeweler came to Coalition to reach a broader audience and most importantly, increase conversions. Take a look at the outstanding results we were able to get for them after only a few months.


We began optimizing their site through writing meta data and copy, completing internal linking, updating the font across the site, and reformatting the FAQ page to name just a few of the tasks we completed. We also performed a conversion rate optimization analysis of the site and are currently working on issues found.


After only four months, Shaesby saw an outstanding 400.44% growth in sessions to the site, from 2,256 sessions to 11,290 sessions. Revenue also grew significantly by 533.38% in this time period.

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