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Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue.
For example, a website that sells designer clothing would want to appear as the first search result whenever a potential customer searches for the phrase "buy designer clothes" in Google.
SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Coalition Technologies knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.
Besides the usual SEO tactics, Coalition Technologies is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.
On Search Engines
To your website
The days of relying upon billboards and TV advertisements are far away in the past. SEO isn’t an option, it is a necessity. More and more businesses are started each and every day. What were once niche products or services are now overcrowded marketplaces where consumers have more options than they know what do with. The Internet has revolutionized the way societies conduct business. Whenever a new idea comes around, there are instantly hundreds of companies trying to capitalize on it.
SEO brings order to that chaotic world. SEO is how businesses set themselves apart, how they get all the revenue even though there are a plethora of competitors with the exact same offer for consumers. Great companies fail every day simply because no one knew about them. Crappy companies become join the ranks of the Fortune 500 because they knew how to market themselves. Don’t make the same mistake as the former and don’t get beaten by the latter.
Coalition Technologies is the solution to your online marketing problems. Don't waste your money having a billboard that 10,000 people see a day but don't need your product/ service. Use SEO so that you can have 1,000 people actively searching for products and services like yours and are ready to buy find you. That is the power of SEO and that is why you can’t afford to neglect it.
Coalition Technologies is a global team that employs the best talent in the world. With full-time offices on four different continents, the sun never sets on Coalition Technologies.
In order to maximize the success of our clients, we need to be working around the clock and to settle for nothing less than the best. We have one of the most competitive recruitment processes in the SEO industry and that is why we not only meet expectations, we break through them and reach new heights every single day.
Our employees come from a wide-range of backgrounds that combine to produce the type of versatility and force that our competitors can only dream of and that our clients want. Don’t rely upon SEO firms who only use cheap gimmicks to temporarily help you. Coalition is here to develop a long-term relationship with you that will earn you quality results. Every client is unique to our team. We take the time to understand your business and your objectives. We’ll then create an SEO plan that is custom-tailored to you.
That is the Coalition Difference.
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
Link building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It's not just about building links, though. It's about finding the right links, both in terms of quantity and quality.
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That's why it's so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
Keyword research isn't a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.
When we first get to know you, we’ll immediately begin analyzing your website. We want to know everything we can about it: the goods and the blemishes alike.
This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at Coalition Technologies, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.
Check out some of the things that we’ll be looking at when we audit your site:
Once you have your target keywords figured out, it's time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.
Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It's no small matter.
Duplicate copy can be SEO suicide. If you're repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.
If you want to get the most from your SEO campaign, it's important to test a variety of scenarios to determine to how to ensure the best possible coersion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.
Backlinks are important, but it's important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor's backlinks to find new possible link partners and improve your search engine rankings.
Look, we understand that trying out SEO for the first time can be a bit nerve-racking. It’s kind of a funny idea; marketing by beating search engines at their own game. But, if you want to take your business to the next level, you cannot let fear hold you back. Give us a call or send us a message. Open a line of communication with us. Our team-members are waiting for your call. You don’t even have to make any long term commitments; just talk with us and learn what we can do for your specific business and website.
We know that once you learn about what we can do, and you see those first results come in, you’ll be hooked! We’re eager and excited to bring you the traffic and conversions you never thought possible, so give us a call us at 888.800.9101
Talk to you soon.