More and more businesses are seeing their marketplace and clients move to the web. Already, Americans are spending more time online than watching television. Even your TV is going online! Conservative estimates now place daily search queries at well beyond one billion in number, and 81 percent of those web surfers are using the Internet to make their buying decisions. And those numbers are growing!

Without a good SEO plan, your time and financial investments will never realize their maximum potential. As we speak, your competitors are optimizing their websites in order to gain an edge in your industry. That's because online marketing isn't like the brick-and-mortar world. It's not about where you set up your shop; it's about how well you develop your online presence. Don't be left behind. Our Los Angeles SEO team works with clients every day to achieve amazing results, and we can do the same for you.

What is SEO?

Search Engine Optimization (SEO) is the work necessary to help a website receive relevant traffic from search engines. For instance, a website selling tractors would want to appear as the first search result whenever a potential customer searches for the phrase “buy tractors”. At Coalition Technologies, search engine optimization is our specialty, and we have a dedicated team of experts with extensive experience in generating large amounts of traffic from search engines, using a wealth of effective strategies and tactics.

One of our clients has recently experienced a massive increase in sales due to our SEO efforts on their e-commerce shopping cart. SEO leads to increased search engine visibility, which leads to greater traffic, which leads to increased sales. SEO is not a one-time operation, but an ongoing exercise, and our Los Angeles search engine optimization services are targeted to optimize our clients' sites continuously, for gradual and consistent improvement.

Why build a website if no one visits it? Even the best website is useless if it doesn't have an audience. Online marketing will help you reach your goals, whether they consist of selling products, impressing potential clients or gaining more traffic.

The Fundamentals of SEO

The primary traffic sources for most websites are the major search engines: Google, Yahoo, and Bing. The process of becoming competitive in receiving relevant search traffic is called search engine optimization (SEO). When a potential customer types your keywords into a search engine, your website should appear at the top of the search results. How can your website show up at the top of the list? A skilled SEO expert will implement the following procedures when optimizing your website to receive traffic from search engines:

• Keyword research & competitor research: Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
• Analytics setup & review: Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
• Link building campaigns: Link building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It's not just about building links, though. It's about finding the right links, both in terms of quantity and quality.
• Social media campaigns: A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
• Search engine ranking reporting: If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That's why it's so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
• Repeat with keyword research: Keyword research isn't a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.

Website Audit, including:

• Title tags, meta tags, page copy, page title, alt attributes: Once you have your target keywords figured out, it's time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.
• URL structure: Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.
• Navigation structure: Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It's no small matter.
• Duplicate copy check: Duplicate copy can be SEO suicide. If you're repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.
• A/B & multivariate testing: If you want to get the most from your SEO campaign, it's important to test a variety of scenarios to determine to how to ensure the best possible coersion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.
• Backlink review: Backlinks are important, but it's important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor's backlinks to find new possible link partners and improve your search engine rankings.

Why You Need SEO

Online traffic sources are constantly changing, and your online marketing professional needs to stay up to date. This is done by constantly researching new search engines and social media sites, researching and testing SEO methodologies, and reading up on important news.

Search engine optimization cannot be effectively implemented as a standalone service. To ensure that it's done right, our SEO technicians must also understand web design technologies, copywriting and social media marketing strategies. At Coalition Technologies, based in Los Angeles, CA, we take a cross-discipline approach to training all of our team members, ensuring that they have a broad and deep understanding of how the online marketplace works.

The Coalition Difference

Coalition Technologies isn't just another SEO agency. Our team of Los Angeles SEO experts works full-time to optimize every facet of our clients' websites, both onsite and off. Our SEO professionals are some of the most knowledgeable and experienced in the industry, and we deliver real results for our clients time and time again.

For instance, at Coalition, we don't simply follow the current SEO trends. Our team constantly researches the latest Google algorithm changes and conducts elaborate tests to determine the latest SEO developments. This allows us to constantly stay ahead the curve. We recognize that SEO is an ever-changing enterprise, and we're always ready to adapt to those changes.

Some SEO companies will work with hundreds of different clients and spend the minimum time on each one, but at Coalition, we actually get to know each client, understand their industry and get a clear and complete idea of their goals. We then devote our full time and attention to the needs of the clients, and remain completely transparent in our work, with bi-monthly detailed reports and constant, ongoing communication. You will never be left in the dark about the work we complete on your behalf.

If you would like to learn more about our SEO services, or if you would like to start reaping the benefits of having a truly knowledgeable and skilled Los Angeles search engine optimization team on your side, call us today at 888-800-9101 to receive a free quote and find out how Coalition Technologies can help you take your business to the next level.