Website Focus: Ecommerce
Business Type: Business to Consumer
Case Summary: Coalition provided Search Engine Optimization (SEO) and Pay Per Click (PPC), including exhaustive site audits, ongoing technical work, link building, PR and more during the course of our campaign with this women’s swimwear retailer. Our team’s efforts helped to grow the brand from an average of $4,000 a month in organic revenue to over $200,000 in organic revenue within a two year time period.
Read the challenge, our solution, and the result below
Launched in February 2010, Swimspot.com is an e-commerce website that specializes in designer swimwear. Coalition Technologies was brought on to manage the company’s online marketing. Unfortunately, we were brought on after the website was initially designed, so we had to work around many design flaws.
Our team implemented important code tweaks, copy additions, and a PR / link building campaign. We also integrated SEO and PPC in such a way that supported the brand’s identity. It resulted in a jaw-dropping 435% increase in sales during the first year.
Search Engine Optimization helped increase sales by nearly $400,000 in one year. Google AdWords Management helped increase sales by $27,644 on average per month, without significant changes to ad spend.