Coalition Technologies’ client Houzer was recently featured on the BigCommerce Flagship Partner Summit as a case study for transformative digital performance.
Houzer has scaled impressive growth in recent months owing to a combination of strategies, chief among them, their partnership with Coalition and the integration of Feedonomics into their platform. Not only were we able to get fantastic results for a BigCommerce Enterprise website, but we were also able to perform a full site migration from an outdated, legacy platform in under 6 weeks!
Here’s a quick rundown on Houzer’s success mantra over the last two quarters and how you can replicate it for your ecommerce business.
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Premium Kitchen Sinks for Every Decor
Houzer designs luxury kitchen sinks and accessories. Based out of New Jersey, their creations combine high-quality materials and European styling to satisfy sophisticated consumer tastes.
The brand boasts an impressive array of sink designs, perfect for kitchen themes ranging from country to classic, transitional, and ultra-contemporary. Their ultimate objective is to help customers build a well-apportioned kitchen that is as comfortable and functional as it is attractive and inviting.
Their kitchen sinks are highly durable and offer long-lasting beauty and utility. They have two flagship varieties — Fireclay Sinks and Stainless Steel Sinks. Both offer superlative corrosion and scratch resistance with a lifetime warranty.
Houzer: A Template for Ecommerce Success?
In 2022, Houzer was confronted by a number of challenges relating to its online presence, including a relatively high bounce rate and low on-site dwell time. Furthermore, their website was built on WordPress, which allowed them far less flexibility to integrate the kind of functionality and technology they needed.
Early in 2023, Houzer migrated to BigCommerce, which as a composable ecommerce platform, gave them much more freedom to customize their website. They also changed their business model from B2B to D2C.
Houzer partnered with Coalition for a comprehensive suite of digital growth services, including SEO, PPC advertising, email marketing, and social media. This helped them significantly boost their traffic and conversions in the space of two quarters.
Year-over-year, their bounce rate dropped by 18% (to 45.5%) and their average session duration increased by over 63% (to 02:47 minutes) in June 2023. Organic visits also accounted for a much larger piece of their overall traffic (going from 46.5% to 62.88%), indicating more people now visited Houzer when searching for premium kitchen sinks.
Their growth since the migration to BigCommerce (in February 2023) has been even more impressive. Their bounce rate dropped by 34%. Meanwhile, their conversion rate increased by nearly 10%, their transactions by 46%, and their revenue by 53%.
BigCommerce Can Be a Game Changer
Houzer was able to leverage these strengths as well as those of Feedonomics. Acquired by BigCommerce in 2021, Feedonomics is a full-service product feed management platform and the market leader in its space. It helps businesses optimize product listings for each shopping destination and send it to hundreds of global channels, while syncing data across systems. This proved to be a game changer for Houzer as its results suggest.
The right combination and execution of digital strategies can increase the chances of transformative growth for your business. Partner with an Elite BigCommerce Partner Agency like Coalition to unlock growth for your enterprise today.
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Coalition Technologies has a proven track record of excellence when it comes to facilitating success for ecommerce businesses. We’ve generated over half a billion dollars in revenue for close to 800 clients worldwide.