Corporate identity is a complex and even illusive issue, and many businesses understandably have difficulty forging an identity because they can’t tangibly explain what the process actually entails. Be warned, though, that if you don’t take proactive measures to establish your own identity, you will become subject to an identity nonetheless. It just may not be the one you were hoping for. At Coalition Technologies, our Los Angeles corporate identity consultants use a full range of marketing, branding and Web development measures to help businesses project an empowering identity that always leaves the best lasting impression with consumers.
Defining Your Business
Ask yourself the following question: What drives my business, at its core? In other words, what is the central, underlying mission or philosophy? This is where you need to begin. For instance, if you sell life insurance, your underlying mission might be to help families achieve peace of mind and security amid all of life’s uncertainties. By defining the ultimate motivation of your business as it appeals to your clientele, you can foster the kind of identity that connects with consumers on an emotional level and draws them to you like a magnet.
Second, determine how you can build a visual brand around this central mission. From your logos to your website layout, from your product packaging to your letterhead, everything your customers see should be an unmistakable reflection of your corporate identity. Choosing the right designs and color schemes can be tricky, and this is where a qualified Los Angeles corporate identity consultant can prove an invaluable asset. In order to make that connection between what a customer sees from your business and what he or she feels on a deeper level, you’ll need to focus on targeted, ongoing branding efforts based on comprehensive market research.
Additionally, you must ensure that all of your content, slogans and other written materials constantly reinforce your mission. From your product (or service) descriptions, to your company newsletters, to your homepage copy, everything should connect directly with the consumer according to your central mission.
Looking for Los Angeles Corporate Identity Experts?
Corporate identity is the culmination of multifaceted and constantly evolving efforts, and at Coalition Technologies, we take the time to address and perfect every aspect of this critically important exercise. If you need a helping hand in establishing just the right corporate identity, give our Los Angeles corporate identity experts a call at 1-310-827-3890. We’ll give you a free quote, learn about your business, and let you know exactly how we can help. Don’t let your corporate identity take on a life of its own. Take action, and maintain control over your image.
