When Instagram teamed up with BigCommerce to allow users to shop right from the app, it was major news. Brands gained the ability to share and sell their products directly on Instagram. Over 90% of Instagram users follow at least one business account, giving businesses a huge opportunity to increase sales with BigCommerce’s new integration.
Integrating your Instagram and BigCommerce accounts is simple. Read on to learn how to make the most of this integration and potentially boost your sales and engagement with your followers.
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How to Connect Instagram with Your BigCommerce Shop
To optimize your branded Instagram account, you must meet a few requirements before using BigCommerce’s built-in integration.
- Set up an Instagram Business account. If you already have a personal Instagram account, you can change your preferences in the app’s settings.
- Once you are logged in to your Instagram Business account, connect to your Facebook account to access your product catalog from your BigCommerce store.
- You can then tag products from your catalog in photos on your feed to directly sell on Instagram. Up to five items can be tagged in any given post.
How Users Can Shop Your Feed
When you tag a product, a small shopping bag icon will show up in the bottom corner of the photo once it’s posted. This lets users know when they are scrolling through their feed, that an image is shoppable.
When a user taps on your Instagram post, the products tagged will pop up in the same way they would if you tagged another account in a photo. This lets users click the tag, which will bring them to the product page on your website. The tag will show the product name and price. It lets the user click through a link to “view on the website,” so they can easily access the product.
If you decide to sell on Instagram, you may also want to set up the “Checkout With Instagram” feature. This lets users checkout securely within the Instagram app, rather than needing to click through to your website. It also lets customers view their order status and get support if needed. Instagram even stores payment information, so users can make in-app purchases faster than ever. The streamlined shopping and checkout process aims to help businesses increase revenue.
Benefits of Integrating Instagram With Your BigCommerce Shop
Letting your customers shop from your Instagram feed can be really beneficial for driving sales. You’re letting users make purchases right from an app they’re already using. Because this streamlines the shopping process, customers may be more driven to complete purchases. It makes it a lot easier to shop your store than exiting the app, opening your website, and finding a product. It’s also easier to navigate than the common “link in bio” shopping experience.
With over 500 million active instagram users daily, letting users shop through the app can build brand awareness and boost your bottom line. When you sell products on Instagram, you can also reach new users that may have been unaware of your brand before.
Instagram has a very diverse user base, with users of all ages. No matter who your target customers are, it’s likely that you can reach them when you sell on Instagram. Better yet, engagement with brands is higher on Instagram than any other social media platform: 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. This gives you an opportunity to genuinely interact with people on the platform.
Because Instagram allows you to do more than just interact with your followers, you can get to know your target audience and what they are looking for. By commenting, direct messaging, and answering questions in Instagram stories, you can drive more people to your brand’s page and the products that are linked on your feed.
Build Brand Awareness
Instagram also has great features like hashtags that let you spread your message farther than only to your followers. When you use the right hashtags to get your posts seen, you can reach millions of people. Now, by integrating Instagram with yourBigCommerce account with Instagram business profile to sell on Instagram, all of those viewers can instantly shop your products, too. Gone are the days of just hoping they will end up on your website after scrolling your feed.
When you get your products in front of so many people, you can also help build a brand identity through how you use the app. Posting in multiple ways, from photos and videos to stories and IG reels, you’ll be able to interact directly with users in whatever way they prefer.
Posting in a variety of ways can help app users become familiar with your brand, what you stand for, and who you make products for. The visual aspect of Instagram is great for promoting interaction and sharing. Being able to shop your posts seems like the logical next step!
Enhance Your Social Media Marketing Strategy
Most modern companies of today have a complex, multi-level marketing strategy. Social media marketing alone might encompass many different aspects for your business. You’re likely already spending a great deal of time managing your Instagram account, along with your brand’s other social media pages. Make sure your hard work pays off by integrating Instagram with BigCommerce, so you can sell directly on Instagram.
Each month, around 130 million people use Instagram to shop. Don’t hesitate to set up your BigCommerce and Instagram accounts. You do not want to miss out on this exciting opportunity to take your social media marketing a step further. Engage with potential customers, build a brand identity, and drive sales by easily tagging your products in all of your Instagram posts.
Streamline the shopping experience for your customers with Instagram, and you’ll be sure to see an increase in revenue in no time. For more tips on how to increase revenue with the right marketing strategies, check out Coalition Technologies’s blog.