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Gracious Bridal

Client: Gracious Bridal

URL: graciousbridal.com

Website Focus:

Services Provided: Bigcommerce Migration, Algorithm Penalty Removal, , ,

Business Type:

Client Industry: ,

Case Summary: Moving from the dated Yahoo platform to Bigcommerce is no easy feat, especially when you have significant search authority you want to maintain. CT's team of development and SEO experts helped Gracious Bridal make a clean getaway.

Read the challenge, our solution, and the result below

Gracious Bridal

Challenge

Mom and daughter team Brenda and Audrey sell personalized wedding accessories on their site. They came to us in the midst of a BigCommerce migration. Our challenge was to help ensure the BigCommerce store and templates were set up and optimized for SEO purposes, and to optimize content on the site.

Solution

Our SEO and PPC campaigns generated greater traffic and revenue for this personalized gifts company. Our team updated the “Pay for Order” button on the site, by increasing the size for improved conversion optimization, updated the product pages with star ratings and a new color scheme, and created optimized copy and banners for the site. Our SEO efforts also resulted in the removal of a Google algorithm penalty.

Result

Our team guided the client through every step of the BigCommerce migration. Prior to the migration, 80% of sales were coming from Etsy. Now, thanks to the conversion optimized website, the majority of sales are coming from the site itself. Traffic to the site is also up.

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