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Heiress Schaefer

Client: Heiress Schaefer


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Case Summary: This fine lingerie brand offers exclusive items from top European and Australian designers. They came to Coalition for help with SEO and paid ads to attract more lingerie lovers to their site. We increased organic traffic 44.79% and organic traffic for their top keyword “exotic lingerie” by 650%.

Read the challenge, our solution, and the result below


Challenge Icon Challenge

Sex sells, right? You would think this age-old quip would definitely apply to lingerie. But to sell, you need to have customers’ eyes on your product. That’s where Coalition comes in. Heiress Schaefer came to us to optimize their site and run an ad words campaign so more customers could view their variety of sexy, but classy, lingerie.

Solution Icon Solution

Coalition approached this project from many angles.We first optimized this lingerie brand’s website to ensure search engines indexed material properly and gave the site a high quality rating. We also researched competitors and keywords to produce the best ads to attract customers.

Result Icon Result

After only six months of Coalition’s PPC campaign, Heiress Schaefer had some excellent results. Organic traffic increased by 44.79%, total traffic was up by 35.08%, and their top keyword “exotic lingerie” had increased by 650%. The average visit duration was up 51.26%.

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